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How To Sustain Your E-commerce Business With Pim During The Covid-19 Crisis?

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By Author: Sreejith Angamuthu
Total Articles: 19
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The year 2020 started with good hope for the business world and overall sales. But just as February came in, we got the news of a dangerous virus that threatened to put a stop to our moving world. Right enough by the time, it was March, the virus was declared a pandemic by WHO and everything came to a complete standstill. With everyone indoors and no chance of any hope for the future, the business world was flabbergasted. How do you run a business and make money when your offices, factories, etc.
are shut? How do you hope to operate in a world of social distancing and several medical checks that are now mandatory? Can a business survive this kind of catastrophe?
It has been difficult for several businesses to sustain themselves and many have shut shop. Some companies have tried to diversify and opt for other areas of business.
In all of this, the one way to function that seems possible in this scenario is the new buzzword – WFH (Work from Home). This ideally means that all employees will continue to offer their services through the confines of their own homes through digital means. Businesses that have managed to provide their employees with this option have seen an increase in productivity.
If you are a business that needs to now work around the guidelines of your state for the Covid-19 crisis, then strengthening your e-Commerce business is the only hope for you.
Here we show you how you get your business working perfectly even under the present scenario.
PIM Solution
Using a Product Information Management (PIM) system is the first step forward for you. Since now you are not able to run your offices to full capacity, having a system that helps you 100% remotely is required.
Questudio has MarketStudio which is a premier SaaS-based PIM software. With MarketStudio you can create a central repository that holds all your data and information about each of your products.
With a central repository, that any employee of your organization can easily handle, product information can be entered, edited,or deleted. This content can then be used to upload to your e-Commerce site from where customers can purchase items. The need for consistent data is truly important here and MarketStudio offers exactly that.
As digital is king right now and no physical store can do any business profitably, your e-Commerce website should be 100% capable of handling a large amount of traffic. Product information your website should be detailed and images of your products should be of high-quality. This information is taken from the central repository and uploaded on the website.
E-Payment options
Your brand needs to stand out more so now for you to make profits. Customers are now seeking websites that offer the right products at the right prices. In addition to this, they are also looking for easy payment options and purchasing procedures. If you can provide these crucial elements through your e-Commerce site, then you will surely survive this pandemic.
Publishing everywhere
With the help of MarketStudio, you can increase the traffic on your website through multichannel marketing strategies. Using the software, several catalogs can be created easily and quickly for any event, festival, or theme. Publishing these catalogs online through social media, PDF, messaging, notifications, emails, etc. is profitable to any business now.
Customer feedback
Reviews from your customers can now mean a lot. Feedback can help you make positive changes to your business.
So stay a step ahead and use PIM solutions to keep your business sustainable through this pandemic phase. This may now be the new norm!!

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