5 Must-have Email Marketing Features

By Author: Social Gear
Total Articles: 4
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It’s fascinating to try out all the latest features of any email marketing platform for your enterprise. However, it can be time-consuming, and you may quickly realize that you don’t necessarily require all these features.

Email marketing solutions should assist an eCommerce marketer in automating common messages or campaigns, service shoppers handling mobile devices. Every best bulk email service provider (ESP) endeavors a basic set of specialties and uses, including the powers to send bulk email messages, some form of layout, or template method. Behind these fundamentals, marketers will require to be capable to automate and optimize email marketing messages and campaigns.
No matter wherever you are with your enterprise goals, an email marketing platform can benefit you increase your success with your flow and future customers.

Here are the fundamental features to look for in your next email marketing tool:

1. Message Automation
Email message automation is one of the most compelling features an ESP can endeavor. This feature typically enables ...
... retail marketers to send emails in rejoinder to a specific action or to send email messages in a series based on a fascinating set of rules.

2. HTML, Responsive Layout
Nearly any best bulk email service provider will empower marketers to send email messages in plain text format or as HTML and CSS for the objective of creating responsive email templates that conform to the recipient’s device.

3. Advanced List Maintenance
Adding and removing email subscribers is a significant feature that each ESP offers. Don’t compensate for this.
Demand your ESP to automatically remove hard bounces — i.e., invalid email addresses — and soft bounces after some number of crashes. And look for the capability to set up list management rules that improve keep everything clean and up to date.

4. Deliverability Guidance
Email marketing won’t operate if the messages aren’t going through. While email marketers may not have much knowledge with deliverability, the best bulk email service provider should be able to help marketers in this.

5. Easy Integration
Email marketing may serve best if it is tightly integrated with other systems or services. The best bulk email service provider should offer easy-to-use APIs or platform extensions that concede email abilities to be calculated at the very least to an eCommerce platform. But there may be chances to integrate email capabilities and workflows with mobile apps, social apps, or loyalty programs, to name a few instances.

Modern marketing campaigns also rely on personalization to achieve enhanced customer experience. The significance and benefit of personalized campaigns make it simpler to reach your objectives. The focus on the features can still be a high starting point to determine the best tool for your enterprise. Trial periods can also be very useful, so don’t be hesitant to give more time in affirming the best tool for your requirements.