Why Website Services Take Important Place In Businesses

By Author: Roomy Janjua
Total Articles: 1
Comment this article

As a company, you must communicate about your activities and your products to increase your turnover, why use the Internet as a communication medium?
Why have a website?
Being present and communicating on the internet has become essential for all businesses. The first reflex of the British is to carry out their research on the Internet.
Some figures on the Internet in France:
• 83% of British people aged 16 to 74 do all their research on the internet from their home and 33% among them connect to the internet from their workplace.
• An Internet user spends an average of 16 hours per week surfing the Internet.
• More than two-thirds of companies with at least 10 employees have a website and only one in ten sells on the web, for an amount representing 3% of overall turnover.
• PagesJaunes.fr ranks eighth among British sites with 19 million unique visitors each month. The publisher has also programmed the outright disappearance of paper directories.
• The British spent more than 57 billion euros on the Internet in 2014.

Some figures on the Internet for the ...
... World:
The milestone of 3.2 billion Internet users should be exceeded worldwide in 2014
INTERNET PENETRATION RATE:
• 81% in North America (86% in Canada, 80% in the USA)
• 78% in Western Europe (83% in France)
• 8% in Africa
• 12% in South Asia
• 822,240 new websites are put online every day
•
EVERY MINUTE ON THE INTERNET:

• 2 million Google requests are made
• 347 new WordPress publications are published
• 571 new websites are created
• 204 million emails are sent
Having a website is therefore an essential investment for all businesses, small and large, and both B2B and B2C. Your website will allow you to make yourself known by reaching a targeted audience all year round and without interruption. It is the showcase of your business and your business card on the web.
A website allows you to:
• Present your activities, your products & services,
• Promote your products and/or your services, by adding
photos, descriptions,
• To create a direct link with your customers, to probe their opinion,
• To maintain and develop your turnover,
• To sell your products and services online,
• Increase your notoriety and occupy a space not used by your competitors,
• To inform your customers and prospects with: your contact details, your prices, your offers, etc.

Your website must meet the needs and objectives that you have set for yourself, however, tell yourself that it is not possible to communicate effectively on the internet without a communication strategy and any skills in the field. You cannot improvise as a webmaster, Website Design expert or SEO Professional, these are real jobs! It is important to properly prepare your communication plan to successfully arrive on the Internet.
The objective of a website is to reach the right target at the right time and to maximize your ROI (return on investment). Put the odds on your side, by choosing the right communication medium and be accompanied.
The objectives of your website
Before embarking on the adventure of Website design and web development, ask yourself at least the following 6 questions:
1 - Why be present on the web?
For example,
• Communicate about your business,
• Sell online,
• To be visible,
• Build trust in the audience,
• Compete your competitors
• Reach out more audiences that are far away from your outlet.
2 - Why make or redo your website?
For example,
• To meet current web criteria: responsive, retina,
• An opportunity to rejuvenate or even redo your visual identity.
3 - What are your goals and needs?
For example,
• Improve your notoriety,
• Develop your database,
• Grow your turnover.
• Retain your customers
4 - What budget to devote to the creation or redesign of your website?

It is important to know about your budget, before starting the steps with a web agency to promote your business. Knowing that before being able to establish a commercial proposal or a quote, the web agency must analyze your need and establish with you a project of specifications, he will be a guide in the creation phase and the guarantor of a site Internet in line with your expectations and objectives.
5 - When should your website be completed and online?
It will be necessary to specify the desired delivery date in the specifications and to exchange it with the web agency that will accompany you, it is important to plan the different stages of the creation or redesign of your website.
6 - Who will keep your website alive and how?

Get in touch with web professionals or web experts, they will study your project in its entirety and offer you a solution to be visible and communicate effectively on the web according to your resources and the time you can devote to it.
Your website must match you, respect the visual identity of your company. Ask yourself the right questions and build your website based on website requirements and make sure your website design is tested and approved by UI and UX experts.
Today, it is risky for a company to stay away from new modes of communication. It should also be borne in mind that the presence of a company on the Internet must be long-term and follow developments on the web.
In the end, I will give you an idea of website importance, in the form of points.
1. It turns to your potential customers
2. Provide Information of your business
3. Increase Credibility Factor
4. Well-design website is a real business provider
5. Favorite Loyalty Tool
6. Testimonies and Interviews
7. With website marketing, you can beat your competitors
8. Customers can contact you 24/7.

If you want to be accompanied, set up, and exploit the full potential of your presence on the internet, I would suggest you to visit web development services in Canada. They are providing the best services in digital marketing, branding, website design and web development, content marketing, and mobile app development!