The Five Mistakes To Avoid At An Exhibition

By Author: Shanaya Kapoor
Total Articles: 1
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Participating in an exhibition is a great way to meet new contacts and customers. But to make that meeting successful, you need to avoid some common blunders at the event. Here are the top 5 mistakes that should be avoided by exhibitors. At an exhibition, it is important to take care of your exhibition stalls to get in touch with hundreds of prospects looking for your products or services. It is the ideal place to meet new customers. If you are going to an event soon, avoid making these five mistakes.

Losing the notion of time

For an entrepreneur, time is extremely precious. That is why you must establish a rigorous and realistic schedule. Formulate your objectives: whether marketing, logistics, or participation, it is essential to measure your exploits or failures. A professional reusable exhibition stall is essential to make a strong first impression. So, your stand must be built on time. It is worse being stressed at the Exhibition's opening, not only for you but also for your visitors who could take it for lack of professionalism. If ...
... you waste time because you haven't established a serious schedule, you risk missing out on making the most of your exhibition stalls at the event.

Choose a “bad” exhibition staff for your stand

The success of your participation in the event is measured perhaps more by communication than by sales. So, exhibitors need to choose the best employees for their exhibition stalls. Communication and enthusiasm are essential skills for starting a conversation. Working on a stand for several days in a row is tiring. It is, therefore, necessary to choose competent staff who remain fresh, willing, and motivated because they are the ones who will make the difference. Participating in an exhibition is expensive, so you have to make your presence profitable. To compose your team, be professional, be “business. "

Fail to sort the collected data

You must imperatively qualify and classify the contacts you make at exhibition stalls before transmitting them to the sales department. Some prospects are more qualitative than others. It happens that some interviews are limited to generalities, so it is essential to obtain more information before transmitting this information to the sales department. If a meeting is interesting, take as many notes as possible. 

Always participate in the same Exhibition

People like regularity, and this also applies to participation in exhibitions. If you have completed your event in one year, you will return the following year with your exhibition stalls. But that should not prevent you from discovering other important exhibitions in the industry to introduce your products to another target group. Do not hesitate to innovate, develop!

Say too much

One of the common pitfalls for attendees is trying to say too much. Exhibition stalls at exhibitions are not department stores. So, limit yourself to a clear message that attracts attention. It often happens that customers decide in a second whether they want to talk to you. It's in your hands to control the situation; don't try to talk to everyone.

Exhibition is an effective way to connect with your potential customers. However, this won't happen on its own: your mere presence will not be enough. Work hard to meet visitors at your exhibition stalls in India and make sure you avoid the above five mistakes in your next Exhibition.

Expo Exhibition Stands India is the foremost exhibition stall manufacturer in India that offers turnkey exhibition stall services at transparent prices. We deliver self-build exhibition stalls that are manufactured using the highest standards, thus, ensuring reliability and durability. We also provide set up tutorials that help you build your stand without any technical knowledge.