The Benefits Of Online Video Marketing

By Author: Rudy Longarini
Total Articles: 4762
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As of 2009, there were a staggering 227,719,000 internet users in the United States alone. Given the consumer population available on the Internet, it's not surprising that more and more businesses have started to incorporate internet strategies into their company marketing plans.

As more businesses begin to utilize internet marketing methods, it becomes more difficult to establish a strong online presence and differentiate yourself your market competitors. New and inventive methods for attracting the attention of potential customers should always be a part of any strong marketing plan.

Through the utilization of emerging technologies, companies are able to find methods for standing out in the virtual crowd. The use of online video marketing is one such method for achieving a market foothold among internet competitors.

The online video marketing approach is a booming method for attracting and informing potential customers about services, products, and general company information. The U.S. online video marketing ventures are projected to reach $3 million in 2010, clearly making video marketing strategies ...
... an essential part of successfully competing in the online marketplace.

Small and large business alike should consider adding online video marketing to their business plans and marketing strategies in the near future. Failure to step into this realm can lead to competitors having a leg up in the market.

Many companies exist to measure marketing strategy effectiveness. When compared to overall online marketing approaches, video marketing on the Internet has consistently ranked higher in market effectiveness. Standard internet advertising certainly has its place but video marketing has shown astounding results, particularly in the areas of brand awareness, favorability, message association, and purchase intent. Some studies indicate that with proper implementation, online video marketing care show as much as a 40 percent increase in service or product purchases for a company.

Video has the ability to capture and hold the attention of consumers in a manner not approachable by standard online marketing methods. Graphics, illustrations, and text are often effective if they are used well and placed strategically but the use of video has the unique ability to engage consumers.

Emerging technologies now allow videos to play automatically, with no intervention or initiation required on the part of an online visitor. These technologies also ensure the quality of video, now seldom disrupted by sound or image clarity issues.

More so than other means, videos are capable of immediately attracting and retaining the attention of visitors. Humans associate with humans better than through any other means, making a message delivered by a person via online video more effective in communicating information than through any other approach of delivery.

Online videos deliver messages and communication information quickly and simply, allowing visitors to immediately learn from their viewing. Video marketing at its best not only informs the viewer but also elicits a reaction from the viewer. The creation of an emotional reaction or motivation leads the viewer to action.

There are a number of approaches to the use of online video marketing. The uses continue to expand every day, as marketing professionals begin to develop more inventive methods for applying video as a marketing tool on the Internet.

Many companies currently use online video to demonstrate products and present service information. These videos simply and quickly communicate essential information to the potential buyer, giving them the ability to view a product in action or learn the service capabilities of a company.

Customer testimonials are another possible approach for the use of online video as a marketing tool. The presence of individual people voicing their pleasure with a product or service has always been an effective marketing method. The advancements in online video technology now make this method readily available for incorporation into any company's online marketing plan.

Online video can be a strong addition to several other areas of any business sales and marketing strategy through various means other than just direct consumer interaction. The use of video in sales training is important to consider, especially for those companies with a geographically dispersed sales force.

Video can also serve to enhance corporate communications both internally and externally. Internal communications can easily reach your entire workforce through the use of video, removing limitations caused by time, geography, and general staff availability.

External corporate communications are improved through the use of online video in the production of press releases. Announcing product and service expansions is easily achieved with the use of online video, immediately increasing the exposure of such ventures.
About Author:
Video/Max Productions has been producing quality video production service for more than 20 years. During this time we have successfully produced over 500 quality video productions. From (30 second) television commercials to hour long (3 and 4 camera shoots) of live performances, our video productions experience and expertise is both wide and varied.