Header Bidder Adapter (prebid.js)

By Author: Rahul K
Total Articles: 3
Comment this article

dJAX Header Bidder Adapter offers a large amount of technical and operational benefits to publishers. Bidder Adapter assists publishers to figure with multiple header bidding solutions simultaneously. A unique feature includes an asynchronous container to make sure all partners have their bid requests triggered at the identical time, a universal timeout setting to manage how long the browser waits for bidders to retort, and partner specific “adaptors” that allow the wrapper to translate all bids into a standard key value for the ad server.

Highlights

Access to the whole marketplace

Connect to all major demand partners with one header bidding tag

Performance optimization

We use advanced machine learning and predictive modeling algorithms to dynamically create optimal floor prices within the header bidding ecosystem

Latency optimization

Delivering optimal results on the impression level while controlling latency

Quality

Just like our tag based integration, we enforce internal control of ads and advertisers

Integration
Standard Prebid.js integration ...
... with transparent reporting of Ad requests and Ad impressions

What dJAX Bidder Adapter offer

• Our own independent “Header Bidding Adapter” added on Prebid.js
• Latest version of “Prebid”; enhances compatibility and performance of wrapper setup.
• The plugin connects World’s largest Ad Exchanges to your inventory.
• Transparent operational features that include; reporting on ad performance, CPM, ad requests, fill rates, ad impressions.
• This Bidder adapter supports Multiple Ad formats, sizes, and screens, Selling Mobile and Display Impressions, Server-to-server bidding capability, one step integration, and suppleness.

Compelling reasons to induce the plugin

Improved yield

The plugin assists in achieving higher Cost per Mile (CPM) through increased bid competition from premium demand source to win impressions. This brings out a verity value for your impression within the Adtech ecosystem.

Decreased latency

Reduce the delay for the webpage called into loading. The plugin resolves the problem by concurrently calling the chosen SSPs and ad exchanges within the set timeout. Reduced page load time with improved user experience guaranteed.

Setup and Optimization

Our team of experts will assist you during the setup and customization process. additionally, our experts will work to optimize it for the utmost yield and make sure the increase in Ad revenue from day one.

For more information click > https://www.djaxadserver.com/header_bidder_adapter.php