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Text Before Design?
When creating web pages, the first question that usually arises is, do we put the text (content) on a given page first, and then design and program it, or do we make a design unrelated to the text first (so-called templates), and then fill in the same templates with the said text after?
The purpose of your website is to display content to the visitors, and design elements exist to support that content. People may visit your site because it is well-designed graphically and animatorily, but will only come back because of the quality of the content.
Focusing on conversion design (focusing on content first) rather than system design (when you first look at page layout when creating web pages) allows the developers to, by conversing with you, more easily design and program a website that can establish better communication with visitors. Maximum attention is paid to the most requested content on the site (which you assume, and the developer confirms, is important to users), and the graphics work, everything in order to increase support and accessibility of the said text.
However, in practice when creating web pages ...
... the client does not have content prepared for all pages, not even for the front page itself, that is why we recommend basic temporary content.
Basic temporary content has an idea that guides the final text and knows what information to give to the visitor in the end, but at the time of designing the site, that text does not exist.
For example, you have a product for mowing grass, you know what type of grass it is intended for, shelf life, quality, what are its spare parts and other information, but all of it is in a technical language. You do not have this text written for people who do not have a strong mechanical background yet (they are not experienced, masters, or mechanical engineers). Therefore, you will temporarily set the technical text in the development of the website, and after the page is graphically finished, you will have the real text written in the meantime. Simple, isn’t it?
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