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Advanced Ssp Plugin - Optimal Revenue With Supply Side Platform Plugin

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By Author: Rahul
Total Articles: 3
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As an internet publisher, you've got decided to create the money for the available ad spaces. additionally, you've got a considerable amount of traffic on your website.

Supply side platform (SSPs) allows publishers to create money from their website by selling ad inventory to advertisers. it's the publisher’s equivalent of a DSP.

How does it help me?

The plugin allows the publishers to attach their ad inventory with a variety of ad exchanges and DSP’s. The Ad inventory is open for a variety of advertisers to buy.
At times, of surplus advertisers, the $64000 time bidding takes place and therefore the highest bid is chosen.

What are the supported Ad formats?

When it involves ads here are the formats supported

• Native ads
• Video ads
• Audio DAAST ads

Supported video ads

• Video ads IAB standard Vast 2.0 and Vast 3.0
• Inline, Overlay and Companion video ads
• Third party video ads/Wrapper ads Supported audio ads
• Audio ads support for DAAST 1.0
• Linear Audio ads
• Third party Audio ads/Wrapper ads

What happens when the ad exchange doesn't return a poster response?

At times the when the request sent from the DSP doesn't return ads, the ad slots would don't have any ads to display. to beat this example a pass back or a fallback tag would be initiated. it's nothing but the backup plan. The Ad exchanges display their own ads within the slots. These ads are termed as house ads.

Why does SSP matter?

However, the matter for publishers is that they can't be sure if they're selling their inventory for fewer costs. SSPs were created partially to assist combat this problem and also to assist publishers efficiently aggregate and manage their relationships with multiple networks and ad buyers.

But wait! there's more; you'll be able to find many plugins to boost your OpenX/Revive Adserver. Just follow the link below

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