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Benefits Of Using Magento Multi-vendor Marketplace

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By Author: Jonathan Paul
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With the E-Commerce market growing and expanding at an unprecedented rate, the users are experiencing a global change in their shopping experiences. People are resorting to more online stores for purchasing products and necessities. Hence, it has also become a huge responsibility for online merchants and retailers to provide users with the most comfortable and smooth shopping experience.  
In today’s time, one of the popular E-Commerce platforms called Magento is considerably gaining the favour of people.
Its large range of advanced and modular features designed by the Magento developers in Sydney provide the buyers with a unique shopping medium, without minimal chances of bugs or difficulties. It is also showing huge expandability in its performance, managing all types of activities like managing invoices, orders, shipments and payments etc from a single, robust framework. It also provides another extraordinary feature known as the multi-vendor marketplace which benefits the consumers in multiple numbers of ways.   
What is a Multi-vendor Market? 
The multi-vendor marketplace is a prime and useful Magento extension integrated to expand all kinds of businesses. This setup allows multiple merchants to register their products and services within the same E-Commerce website, add their own repository to the list of products, under different categories and types. Henceforth, in a single e-commerce website, one can discover a plethora of products, from fashion to household necessities, electronic equipment, sanitary products, books and so on.  
Here, the vendor is allowed to sell their range of products from under a single website/store. The businesses are also able to create an attractive marketplace which is accessible to both the vendors and customers. They have access to a single dashboard where they upload products, their images, pricing and any discounts etc.   

The E-Commerce platform of Magento is loaded with exemplary features, delivering customisation options as well as usability to the stakeholders. The multi-vendor functionality is an added feature which makes it more flexible and scalable, creating seamless opportunities for both the users and customers.  The client is better able to structure and organise their products. With only a single admin panel under different domain names, this remarkable feature makes Magento the most favoured of all. It is also a good way to boost the growth of the online business, sales and revenue.  
1. Consumer-vendor relation :
This allows for a successful online venture which creates possibilities for organised interaction between the seller and buyers. It boosts communication services, in times of queries and problems. The online merchant should provide the end-users with support tools that are sophisticated like a live chat system, chatbots, live help desk and an active helpline number.  
2. A Global Presence :
With these multi-vendor platforms, the vendors are able to get in touch with customers from remote areas as well as those across international borders. From delivery to packaging, shipping to logistics, these marketplaces are one-place-all, offering all these facilities under the same roof. This way, one is capable of expanding its global presence.  
3. Saves time and cost :
Multi-Vendor platforms enable the merchant to save a lot of precious time and development cost. One can decrease its major expenditure on establishing a separate website and more. Each of these marketplaces has fixed their own percentage of income from the sale of the vendor as commission.   
4. Easy Store Management :
A single marketplace makes it possible for the retailer to manage the entire online store easily and flexibly. The website owner can manage his part of the store. The vendors get control over their own products and maintenance so that they can edit, delete and change prices on their own. This makes way for a state-of-the-art website which caters high performance.  
5. Business growth :
Multivendor facilities enable the retailer to add more categories and catalogues from multiple stores, thus scaling e-commerce business levels. With regular development, customisation and maintenance, more customers are drawn to it, thus increasing the crowd of audiences and proving to be one of the most favoured online stores. 
Jonathan Paul is a business enthusiast and expert developer working with PHPProgrammers, a reputed company for Magento development in Sydney.  Here the author has elaborated on the multiple benefits and advantages of the multi-vendor extension that Magento provides to its users and the e-commerce businesses.

More About the Author

Jonathan Paul is a techie, knowledgeable and highly skilled Magento Developer of Australia working with PHPProgrammers who like to share his industrial knowledge and insights with the readers.

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