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Best Free Social Media Monitoring Tools To Improve Your Results

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By Author: Robin Cormack
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Social media websites have an extensive reach. Anyone from any part of the world can connect to social media sites. If you have a social profile for your brand, then it is important to monitor its performance to improve results. With this, you'll get a fair idea of all the strategies that will help make your brand stronger.

Social media monitoring is an activity that tracks social media platforms. It primarily includes historical data, an in-depth analytic graph, measuring opinions and sentiments of influencers.
It can also track hashtags, keywords, and mention specific users.

Now the good news is there are many free social media monitoring tools you can use to measure and track your brand’s performance on social media sites. How to get started? Continue reading.

1. Social Mention

The tool works on real-time social media analysis. It gives you a collective representation of blog, image, video, content, and microblog to the search term you provide from social sites or search engines. This makes your job easier as you'll be able to get a comprehensive view of what's being said about your brand on social media platforms.

2. HubSpot

With HubSpot, you'll be able to set up a specific stream for search terms or the users. The tool lets you publish on different social networks from a single dashboard. The social inbox tool by HubSpot is useful and efficient as it lets you integrate with other elements of the marketing strategy. It also lets you integrate with form creation, email marketing, and live chat feature.

3. SumAll

The tool truly resonates with its name. It lets you connect to different social media platforms like Facebook, Instagram, LinkedIn, and Twitter. Once connected, it provides you with real-time insights of interactions, engagement on-page, and followers. There is a paid version of the tool that offers automatic post scheduling and content recommendations.

4. TweetDeck

This is the most popular choice in free social media monitoring tools. The tool lets you create customized Twitter interfaces to monitor different users, hashtags, lists, and search terms. TweetDeck is an amazing tool to use in live tweetstorms and any other live events. It helps to keep up with live conversations, mentions, and notifications.

5. Lithium

Lithium is another great social media monitoring tool. It lets you understand, manage, and respond to direct outreach that you get from the users of your social media platforms. It lets you integrate with Facebook, Twitter, and Instagram. The tool helps you to visualize where your target audience is, which helps in customer engagement.

6. Followerwonk

Followerwonk is a great tool for Twitter. It lets you make a quick search for users' Twitter profiles and bios for every mention of your brand. With the tool, you need to log in with your Twitter credentials to check for details. There is also a paid version available to get more insight into Twitter data.

7. Google Alerts

The tool lets you monitor the entire web if there is a mention of your company or any comprehensive brand. You can sign up with your Google account and go to the Google alert page. Type a keyword you want information for. You'll get an email from Google every time there is a mention of your search criteria. It also lets you refine results for specific languages and regions.

8. TweetReach

This tool gives you a complete snapshot of any tweet that may include given keywords, username, or hashtag. With this tool, you'll be able to see how many impressions you'd get about a particular topic or a post. For the first 100 reports, the snapshots are free.

On a final note,

Free social media monitoring tools help you to look back and gather relevant information that can help to improve your search results. The tools not only help you to focus on details but also plan new marketing strategies for social media.

In other words, it can be termed as 'social listening' that looks at the bigger picture. With the right monitoring system, your potential reach will increase with time. Do use a social monitoring tool for social media marketing. This will help scale your business.

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