Tips For Successful Ecommerce Web Development

By Author: Cameron McCaughey
Total Articles: 39
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From food to clothes, grocery, and almost everything else can now arrive at your doorstep. All you need to do is click on your device. The popularity of the eCommerce industry is growing rapidly, and this is what is making the task of building an e-store even more challenging. No matter for a small or a large business, for eCommerce development developers needs to consider certain tips and tricks to ensure more sales and ROI. 
 
Here’s the list of tips to build ROI-driven e-stores. 
 
Keep the store design simple, creative, and uncluttered:
Keep the design simple, creative, yet professional.
Everything should be clearly visible to the customers. The UI must be clean and uncluttered with no extra graphics, links, or texts. Keep minimal content, images, etc. Use simple yet punchy words for the UI. Use attractive and bold colors to draw the attention of many. All these things together can help you to create an amazing layout to give the visitors an enjoyable experience. 
 
Be upfront with the product prices: 
What’s the harm in making the shipping charges visible to the customer? Don’t you think hiding the extra charge can have a negative impact on the customers and increase shopping cart abandonment thereby decreasing the number of customers and sales? Yes, it may happen. So, always ensure to display the total price of the products on the product page itself and not at the end on the checkout page. 
 
Always use high-quality graphics:
The customers will not prefer to buy products if the images or videos are not clear. This is why using high-quality graphics or images is highly important. Apart from this, ensure to use attractive and bright pictures of the products to attract more people. And, never forget to display more than one image of a single product. Display pictures of the product from different angles to give a better idea about the product to the customers. If possible, add high-definition videos too. 
 
Include a navigation menu to the store:
Add a navigation menu on any side of the UI, either the left side or the right side across every page of the store. The menu must be well organised to enable the customer to use it easily. The navigation menu must offer an easy search option to the customers. It should also showcase the product categories and subcategories as well. 
 
Offer more filter options:
A well-arranged filter with more options is one of the keys to let the visitors find exactly what they are looking for from a specific range of products as per their preference and criteria. For instance, if someone is looking for a full-sleeve, red, and long gown of medium size and that too within her budget, she can filter down the options by choosing red from the color option, full sleeve from the type of sleeve option, price range, the size, and the length to get exactly what she wants. That’s the benefit of adding more filter choices to an eCommerce store. 
 
Keep the shopping cart visible clearly on the UI:
Create a recognisable shopping cart icon and display it on all the pages of the store. This will let the users keep on watching or tracking the number of products they have added to their cart. This strategy increases sales and reduces the chances of cart abandonment as well. 
 
Display the customer testimonials:
Displaying customer testimonials and reviews on the first or the home page is the best way to prove and tell about the quality of products. Use this trick for your next eCommerce project. 
 
Create a separate section to offer special sales and deals to your customers:
Now, this strategy can make your customers feel valued. More deals and discounts you will offer, more will be the number of customers visiting your site. Create a separate section and keep giving special offers on special occasions like new year’s offers, Christmas offers, Diwali offers, etc. and see the magic of how customers get pulled towards the deals and pleasing discounts. 
 
So, these are the tricks and tips to consider for building successful and sales-driven eCommerce sites. Keep these in mind before getting started with your next eCommerce project. 


Cameron McCaughey is an expert in eCommerce Development and is associated with a leading company in Australia, Vision & Solutions. The author has written this article to help eCommerce developers use the right strategies to end up with ROI-driven e-stores no matter what the types of products are.

Cameron McCaughey is a techie, software developer, App Developer at Vision & Solutions, a top-ranking company providing expertise entrepreneurial solutions, including ERP and CRM software solutions to businesses of all types and sizes.