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3 Seo Topics That Any Website Owner Needs To Know!

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By Author: Thomas Decker
Total Articles: 25
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What Is a Google Rank Checker?

Two, to use a tool that can do the checking for you. There are many SEO tools https://neilpatel.com/blog/9-seo-tools-you-need-to-achieve-success-from-day-one/ that a professional need. You can find enough rank checkers on the internet. Some of them are free, while others require you to pay some money, up to 100 dollars.

All these tools can help you because they get all the data directly from Google. Anyone can use the tools offered by Google and to check their ranks.
But all these tools are very basic. The data is not optimized for rank checking. The rank checker tools acquire the data from Google and organize it to make it much easier for you to find your ranks and understand all the information that you may need. These tools became popular because of the convenience that they offer in cooperation with the tools offered by Google.

You may wonder why are there tools that ask for money if they have already free competitors? There are some differences between the free tools and those that require money. For some, these differences are not important and they are not willing to pay for using this type of tool. But for others, especially SEO experts which had learned many SEO topics, these differences offer many insights that can be used to improve SEO strategies. There are many smaller differences, but there are 2 important ones that you need to know:

The amount of data. The first difference between a free and a paid Google rank checker is the amount of data provided. Most of the tools that are free only provide a small amount of data. For example, when you use a free tool you will introduce your website and you will get the ranks and the keywords for which your website is ranked. Some free tools may provide additional information, but the amount is very limited. On the other hand, a paid tool will not only provide you the ranks and keywords for your website but you can also see your competitors for certain keywords. You can see the number of searches for the keywords and how many of them visited your website. The amount of information and the exact data that you will get differ from a tool to another one. So, you should choose the one that takes care of all your needs.
The quality of the data. Another important factor is the quality of the data provided by the tools. Free tools do not always offer exact data. They approximate the number and this will not be very helpful. Paid tools are able to provide data with much higher precision. For SEO professionals, the data needs to be as exact as possible. Only then will they be able to see the precise effects of their strategies, and know if and where modifications are needed. But you need to learn a lot of SEO topics to be able to reach that level. So, if you want casual information, then a free tool should be enough for you. But if you want a big amount of precise information, then you need to use a paid rank checker.
What Benefits Can You Get from a Paid Google Rank Checker?

Besides the obvious benefit of seeing the keywords and the ranks for which your websites are indexed, what other benefits can you get from a paid Google rank checker https://www.link-building-strategies.com/seo/? These tools are very important and many SEO topics use the data obtained from them to improve the optimization of your website. The main benefits are:

Choosing keywords. The first benefit that you can get from these tools is the ability to choose the best keywords for your website. Depending on the level of your online business, there are different keywords that you should choose. If you just recently started your online business, then it is not a good idea to compete for top keywords. Although they have a large number of searches, the competition is also very big. It will be very difficult for a new website to compete for them. But if your online business is big enough, then you can try to compete for these keywords. For both cases, the data that you get from a rank checker is very helpful. Without it, you may not be able to make the right choice.
Checking results. SEO is not a straight road. You can't implement a strategy and be sure that everything will go in the direction that you want. You need to regularly check the results of your efforts. For that you will need the right tools. By using a paid rank checker, you will be able to get an exact estimation about the results that you got from the implementation of your SEO strategy. If you use the services of an SEO agency, then you can use these tools to find out if your investments are worth it.
Improving the strategy. SEO experts can use the data provided by the Google rank checker much better than you. They will not only get superficial data, like the results of the strategy, but they are also able to see which parts of the implementations provided better results and which ones didn't. Based on these insights, they are able to make constant improvements to the strategy used for your website. In the long-term the results that you will obtain, month after month, will become better and better. Now that you understand how important are these two SEO topics for your business, you may wonder if you should learn more about SEO, or if you should simply use the services of an agency and use a rank checker to see the results.
Should You Learn more SEO Topics or Use the Services Offered by an SEO Agency?

The answer to this question depends on your situation and the state of your business. If you just opened the company, then you may not have the money to use the services of an SEO agency. And even if you have it, the return that you will be able to get into the beginning will be much lower than the prices of the services. SEO requires a long period to show big results. The main concept of this method is accumulation. All your SEO efforts accumulate one by one and the results they produce get higher and higher. So, as a new website, you will not get any returns for a big period of time. You will be able to see how the results slowly multiply while using a Google rank checker.

If you have a new company and a new website, then you should learn as many SEO topics https://www.link-building-strategies.com/ as possible and optimize the site yourself. There are many free resources on the internet that you can use to take care of the basics and start to implement small strategies and methods. Keep in mind that you should target mediocre keywords that have a lower competition, because you will not be able to compete for the top ones. Also, make sure to focus on a small number of keywords until you get in the top ranks. Only after that should you introduce other keywords as well.

If your company has grown enough or you already have a big company, then it is in your best interest to let a good SEO agency to take care of your website's optimization. The skills and experience of an SEO agency will ensure that the results, they are able to produce, will be much better than what you could do. If you are an SEO expert, then ask yourself if you are able to make more money by focusing on the core parts of your business than paying an agency to take care of your SEO. Include the returns that your company will get from the SEO efforts. Depending on the answer you should be able to make a good decision that will surely help you grow your company much faster. For most website owners, after they have grown their businesses to certain point, it is much more profitable to use the services of an agency than taking care of the optimization themselves.

Even if you decide to use the services of an SEO agency, you should still reserve some time to learn more about SEO and use a Google rank checker to find the results of your investments. Two hours a week should be enough to maintain your level of knowledge. Keep in mind that SEO is an unpredictable field. If you stop learning for a few months, then you may have the surprise that a large part of your knowledge is outdated. When that happens, incidents where you may unjustly accuse the agency because it uses new knowledge that you do not have. To avoid this type of problems you should use some of your free time to learn some new SEO topics.

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