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Surefire Tips To Manage Packaging And Labeling During Product Launch

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By Author: Sumeet Malhotra
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Product launch brings its own set of challenges and pharmaceutical companies have to manage quite a lot before and during the product launch. Needless to say that campaign itself can be tedious and taxing. As a responsible pharma company you have to keep numerous things in mind especially when it comes to packaging and labeling. If this sounds familiar, this post will help you a great deal. We will share some amazing and surefire tips to manage packaging and labeling during product launch with utmost ease. So, read on:

1. Do not take packaging and labeling lightly

It is extremely important not to take packaging and labeling lightly at all. It is as important as clinical trials of the medicine, completion of trial production batch and trademark registration among others. Hire a good pharmaceutical label printing company and plan everything beforehand.

2. Pay attention to factors that affect sales

Few characteristics are quite commonly seen during a pharmaceutical product launch. Companies are aware that their product exclusivity will expire in few years from the issuance of patent. Millions of dollars are already invested during the research and development phase and revenue generation becomes the biggest priority. You must know that sales are very much dependent on the promptness of product availability and that’s why you must issue a press release as soon as regulatory agencies approve of the new product. If you don’t want the sales to take a hit, make sure that the product is announced the same day and is made available for orders.

3. Keep an eye on possible errors during physical packaging

Make sure that you pay attention to the possible physical packaging errors. It could be expiration area out of the alignment, components such as dispensers not functioning properly, cartons not folding on packaging line and ink bleeding through the container to name a few. That’s why companies offering promotional dual labels say that professional expertise is extremely important. You must hire a reputed company offering pharmaceutical label printing and packaging solutions.

4. Watch out for labeling errors

Labeling errors can cost you a lot of time and money. Poor registration, codes not reading properly, incorrect product name, omission of country specific info, incorrect logo font are some of the biggest labeling errors which can cost you a fortune. These must be paid attention to for a successful product launch that doesn’t exhaust you.

Hope you found the post useful. For more information related to dry peel labels or extended content labels, feel free to get in touch with us.

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