123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Business >> View Article

Ad Serving Tips For A More Effective In-app Advertising Experience

Profile Picture
By Author: Watson F
Total Articles: 95
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

In the digitized age, mobile apps have gained significant popularity across the world. Through these applications, people can enjoy entertainment, educational, healthcare and other services at their fingertips. Besides, statistics reveal that customers are spending more time on mobile apps. It is estimated that on average, a person spends nearly 90% of the total time in cyberspace on mobile apps.

Advertisers have rightly realized that there is a great advertising opportunity within mobile apps. Besides, it is easy to customize ads and target the audience with suitable mobile ad servers. Here are certain tips that would enable advertisers to effectively market products in mobile apps.

Capitalizing on the top categories of apps
Apps come in many categories. Since the mobile device is personal in nature, you can reach highly specific audiences through this categorization. For instance, the most popular three categories are social, gaming and news. When you know what type of apps a user would be using, you can match it with your offers by advertising on the right apps.

Prioritizing the users
For ...
... marketers, it would be a smart move to consider the needs of the user. Particularly, you should focus on the user experience, as it matters the most. Remember, people don’t open an app just to view ads. However, you can be creative in your approach, and diplomatically incorporate advertising in the apps in a way that is not intrusive or annoying. In the process, advertisers can add value to the app as well as to the user.

Understanding the users
As a marketer, you should understand the preferences and desires of your users. To do so, you need to personalize their experience. Allow them to customize the app, solicit feedback and respond to comments and suggestions to improve the app. Make sure that the app interface is intuitive so that it engages the audience.

Engaging your audience
Even when your target audience downloads the app, how do you make sure that they would actually use it regularly? Therefore, you need to come up with something that would actually engage them. First, the goal is to create a high-value and in-demand app that people are likely to use, not once, but repeatedly. Next, integrate mobile ad serving into the app but ensuring that ads do not annoy the users. It is recommended for advertisers to test out ad engagement to ensure a fast and smooth delivery on all device types and sizes.

Besides, your ads should have strong calls-to-action. It would guide the viewers on what to do next. Whether you are offering a discount, giving a free trial or pushing the audience to enter a contact form, the message needs to be clear and simple. With clear instructions, you can increase the rate of conversion, as well as the revenue from advertising.

Testing different ad formats
Marketers need to be innovative to promote their brands. When you advertise on apps, do not be afraid to test out new ad formats. You should not forget to monitor and check which of them works out. If the rates of conversion increase consistently for a certain format, you can focus more on it. For instance, you can try out mobile video ads, expandable ads, interactive ads, and recommendation engines to promote a brand.

One method for getting informed clicks and higher conversions is with the use of rewarded video ads. This ad format is an opt-in type format, where the users choose to watch in exchange for a reward. This rewarded video ad format has one of the highest viewability rates among the various mobile ad formats.

Ad server software provides a reliable & powerful ad serving and ad management solution that serves your ads, tracks impressions & clicks and reports ad statistics in real-time. Driven by the latest ad serving technologies, the goal of Adspeed adserver is to provide a reliable platform that can help in executing online advertising strategy more efficiently. For more information on Adspeed adserver pricing, you can visit the website https://www.adspeed.com

Total Views: 264Word Count: 656See All articles From Author

Add Comment

Business Articles

1. Lucintel Forecasts The Global Crude Heater Market Is Expected To Grow With A Cagr Of 4.5% From 2024 To 2030
Author: Lucintel LLC

2. How To Measure The Success Of Your Rpo Partnership
Author: VanatorRPO

3. Lucintel Forecasts The Global Cough Remedy Market To Reach $1 Billion By 2030
Author: Lucintel LLC

4. Are There Different Types Of Esd Tables Available?
Author: Jagadeesan

5. How To Extend The Lifespan Of Your Hydraulic Industrial Lift
Author: Jagadeesan

6. How Best Quality Skin Hydration Mask Work For Your Skin?
Author: Xtaz Mask

7. Mayank Domestic And International Movers | Call: @8792441400
Author: mayanksharma

8. Channel Partner Intelligence: The Power Of Collaborations To Unleash Growth
Author: Netscribes

9. How Customer Intelligence Helps Design Intelligent Business Practices
Author: Netscribes

10. The Importance And Evolution Of School Uniforms: A Comprehensive Guide
Author: abushaikh7261

11. Iso 17020 Certification Conformity Assessment - Comparison Of Iso 17020 And Iso 17025 Standards
Author: Sahin Alam

12. Dialyzer Market Size, Trends, Analysis, Demand, Outlook And Forecast By 2030
Author: pranju

13. How Can Ansoff Matrix Be Used For Developing Successful Business Strategies?
Author: Expandus Business Coaching

14. Deep Cleaning Service In Gurgaon
Author: Balaji Cleaning Agency

15. Lucintel Forecasts The Global Catheter Market To Reach $42 Billion By 2030
Author: Lucintel LLC

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: