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Known And Unknown Adjacencies Impacting The Feed Additives Market
The global feed additives market size is projected to grow from USD 33.0 billion in 2018 to USD 44.3 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 6.1% during the forecast period. Increasing consumption of livestock-based products, rising awareness about the importance of feed quality, and standardization of meat products owing to disease outbreaks are the major drivers for the growth of feed additives.
The major feed additives vendors include Cargill (US), DowDuPont (US), ADM (US), Evonik (Germany), BASF (Germany), DSM (Netherlands), Solvay (Belgium), Ajinomoto (Japan), Novozymes (Denmark), Chr. Hansen (Denmark), InVivo (France), Nutreco (Netherlands), Kemin (US), Adisseo (France), and Alltech (US). Expansions and investments have been the most dominating strategy adopted by major players, followed by acquisitions. This has helped them to increase their presence in different regions and enhance their product portfolio
Cargill is involved in the manufacturing and marketing of food, agricultural, financial & industrial, and animal nutrition & protein products. The company offers feed ingredients through its animal nutrition business segment. Cargill’s animal nutrition provides feed additives, through its brand “Promote”, for poultry, swine, beef, and dairy. The company offers products such as probiotics, enzymes, antioxidants, and mycotoxin detoxifiers. Cargill mainly manufacturers aqua feed, and 30% of the raw material comes from agricultural, industrial, or fishery byproducts; thus reducing wastage and achieving the goal of the company to achieve sustainable development.
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Archer Daniels Midland Company (ADM) operates through five segments—agricultural services, oilseeds processing, corn processing, wild flavors and specialty ingredients, and others. It offers feed additive products through its subsidiary ADM Animal Nutrition, Inc. (US). It offers specialty ingredients, premixes & blending services, and feed products for animal health through its 270 food & feed ingredient manufacturing facilities present across the globe. In August 2018, ADM acquired Probiotics International Limited (UK), under its brand Protexin.
Why quality control of genetic feed additive products manufactured by Asian companies is posing a challenge?
In Asia, livestock plays a crucial role in the overall agricultural development and has been growing at an unprecedented rate in the last few decades. According to the World Health Organization (WHO), in 2016, Asia ranked first in the production of livestock; furthermore, the per capita consumption of livestock products in Asia is projected to grow from 94.6 pounds in 1999 to 154.4 pounds by 2030. The Asian livestock industry has witnessed several changes in terms of population growth, resource availability, environmental destruction, and the rise in demand for animal products. According to the FAO, by 2030, the per capita meat consumption will rise by 45% in developing countries and by 14% in developed countries when compared to 2015. Feed manufacturers in Asia are producing large quantities of feed additive products to cater to the growing demand.
China is a major feed producer and consumer in the East Asian region and has been experiencing rapid livestock production expansion. It is also one of the major exporters of feed to North America and Europe. Lack of an integrated quality control system in feed analysis is one of the main issues faced by Asian feed manufacturers. Feed additive product testing and the data originating from many laboratories in Asian countries are not considered reliable because quality control systems and good laboratory practices are not integrated into their feed analysis.
How shifting towards natural growth promoters can be an opportunity?
Antimicrobial compounds are commonly included in poultry diets for promoting growth and controlling diseases. The EU banned feed-grade antibiotic growth promoters owing to cross-resistance and also due to the risk posed to EU’s food safety and public health. Due to this, feed manufacturers are adopting new forms of natural feed additives with the help of modern science. This new generation of growth enhancers includes botanical additives such as appropriate blends of herbs or plant extracts.
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Natural growth promoters (NGPs) predominantly include organic acids, probiotics, prebiotics, synbiotics, phytogenics, feed enzymes, and immune stimulants. The main advantage of NGPs over antibiotics is that they usually do not bear any risk in terms of bacterial resistance or undesired residues in animal products such as meat, milk, or eggs. The addition of NGPs may have a number of beneficial effects, such as increased growth performance, improved feed efficiency, and rapid maturation of the immune system.
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