How Is Increasing Prevalence Of Cancer Fuelling Surge In Eu Point-of-care Ultrasoun

By Author: Pramod Kumar
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Heart diseases kill around 18 million people each year, says the World Health Organization (WHO). In case of the European Union (EU), specifically, more than half of all the deaths are caused by cardiovascular diseases (CVD). The prevalence of these and other chronic diseases is rising because of genetic factors, as well as poor lifestyle choices, such as excessive consumption of fatty food and alcohol and lack of exercise. The key to diagnosing all such diseases as well as tracking the effect of medication and other forms of treatment is medical imaging, such as ultrasound. Advancements in technology have led to the development of point-of-care ultrasound or PoCUS, which is essentially a portable form of the imaging equipment.

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Thus, with the high prevalence of chronic diseases and technical enhancements, the EU PoCUS device market revenue is expected to rise to $230.9 million by 2024, witnessing a CAGR of 6.1% in the coming years. With PoCUS, instead of patients visiting medical centers for ...
... the tests, the imaging equipment comes to them, be it an emergency room, their hospital room, or house. This is especially beneficial for the elderly, who cannot always visit a full-scale hospital. Here, primary care physicians mostly diagnose and treat them, which is why such professionals are increasingly adopting PoCUS devices in the EU.

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According to the EU, people aged 65 years or more made up 19.7% of its total population in 2018, which was a growth of around 0.3% from 2017. These estimates echo those of the WHO, which say that compared to 19 million in 2020, Europe would be home to 40 million people in the age group of 85 and more by 2050. Such people have a higher chance of getting sick, as their normal biological functions slow down and their immunity level decreases. Further, as they are also physically weak, they also get hurt more often, which, sometimes, requires the use of ultrasound to ascertain the seriousness of the injury.

PoCUS devices come in two variants: compact/handheld and trolley/cart-based, of which the latter type has been more widely procured. This is because they are important in healthcare settings for the diagnosis of various abnormalities. Additionally, being wheeled, they can be easily transported across the medical centers. In the coming years, with people becoming more aware about the benefits of portable imaging devices, the compact/handheld variants are expected to witness a fast increase in sales. Additionally, with the rising healthcare expenditure, patients are trying to avoid visiting hospitals as much as possible, which is pushing the uptake of portable PoCUS equipment.

Historically, Germany was the largest EU PoCUS device market, as the incidence of chronic diseases here is quite high. Additionally, the healthcare expenditure in the country is rapidly rising as is the number of diagnostic centers and full-fledged hospitals here. Another reason behind the high uptake of point-of-care ultrasound devices here is its geriatric population, which, according to the United Nations, would make up for 37.6% of its total population by 2050, compared to 28.0% in 2017.

Therefore, as the number of the elderly increases, thereby resulting in the rising incidence of various diseases, the usage of PoCUS devices would also grow in the EU.

Pramod Kumar is a Digital Marketing Specialist at IG Transformation Partners, specializing in digital strategy, content marketing, and online brand positioning. He focuses on developing marketing initiatives that help organizations strengthen their digital presence and communicate their value effectively in competitive global markets. His expertise includes search engine optimization (SEO), LinkedIn marketing, B2B digital campaigns, market-driven content creation, and digital analytics. By combining strategic thinking with creative storytelling, he helps translate industry insights into compelling marketing content that engages audiences and supports business growth. At IG Transformation Partners, Pramod contributes to promoting thought leadership, digital transformation insights, and innovative solutions through targeted marketing strategies and data-driven digital campaigns.