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12 Basic Steps For New User To Grow On Instagram

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By Author: chris jenkin
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Instagram is one of the largest and most important channels for your brand or business to be found by consumers. An active and growing Instagram is an essential tool for building credibility and revenue in 2020 and beyond.

In order to grow your business, and stand out from competitors, you must have a large and growing following and a whole lot of likes. 

With the continued popularity of influencer marketing, brands and people are become famous, almost overnight, with a fraction of the cost of traditional advertising.

Sometimes it can feel like your Instagram engagement has barely scratched the surface. 

So how do you Increase Instagram Engagement and get likes on Instagram? The best approach is to use a mix of the organic building as well as reputable growth services, such as CertifiedLikes. Growth services can help you instantly add real likes, add real Instagram followers, and build your Instagram profile overnight. Purchasing or “boosting” likes and engagement will show credibility and popularity to potential consumers, who will then follow and engage with your profile or product because they now have a better perception and confidence in your brand. CertifiedLikes also offers a free trial for free likes and free followers to test the quality of their service.

There are other tips and tricks which we recommend to engage to help build your Instagram profile over time, to gain the most organic followers and likes.

Here are our top 10 ideas, strategies, and tips from social media experts to help you get likes on Instagram. 

1. Complete Your Profile 

This tip might seem too simple to mention, but you’d be surprised how many brands or influencers leave their account incomplete or void. 

It is a social etiquette that you should always fill out your account bio and use a profile image. Remember that people use your profile to judge or gauge whether or not they can trust, learn, or understand who or what your brand is on Instagram. 

Take the time to select an appropriate profile image… it can be a logo, product, or brand persona. Remember that your profile image will be small, so try to pick something that will allow followers to easily identify you. 

Instagram only allows you to use 150 characters in your bio, so use them wisely. Think of your profile bio as an elevator pitch, by the end of it all, followers should know a lot or little about your brand. 


2. Use High-Quality Photos

Instagram is a highly visual social media app… from your first selfie to brands showing off new their newest products and happy customers. If you want to stand out or compete with brands, you must post high-quality images. If photography and editing is not your top skill, have someone assist you with this critical part of your profile.

2. Make Your Account Public 

Another no brainer, make your Instagram account public. When your account is private, it limits new followers and likes from reaching your account. There’s a trend that making your Instagram account private gives followers the illusion of exclusivity or “fear of missing out.”

This may be true for popular Instagram accounts with a large following, but it will work against brands looking to increase their Instagram engagement and quickly build a following.

3. Use Relevant and Local Hashtags

Hashtags are what makes your post discoverable. The more you use hashtags, the more exposure your post will receive. Instagram limits users to 30 hashtags per post (in captions, stories, or comments), so you’ll have to find the popular and relevant hashtags related to your post. 

Avoid using hashtags that have nothing to do with your brand or your image; as this can feel like spam and can turn people away from your account. 

4. Have a Consistent Theme

People love the consistency as much as they love creativity. Going beyond the constant use of filters. Consistency also includes the type of content you promise people in exchange for likes. 

Brands that suffer from lack of Instagram engagement should step back and see if there are any inconsistencies with their branding or Instagram content theme. 
For example, if people want to know that if they follow an Instagram account about dogs, they’re going to see cute puppies, not clothing or shoes. Have a consistent theme to attract followers and increase likes. 

5. Master Your Online Branding 


As a social media manager (or the person posting content on your blog), your online brand determines a lot more than what you might think. Your online brand defines the type of content, what your photos say about you with or without captions. For example, Burger King is a fun, fast food brand that has mastered a colorful and youthful online branding on Instagram. Without the need for a logo, users can instantly spot and identify Burger King content. 

6. Tag Your Geo-Location

Make sure to always tag your geo-location in your post. Let Instagram users know where you are, and connect with your content more easily. Tagging a general location (like “New York City” instead of a specific restaurant) will increase the chances that people will see it. People looking for photos near them will be likely to engage with them, meaning you have an excellent opportunity to get more likes on your photos!


7. Partner with Other Accounts

Grow quickly with partners and other Instagram influencers! Reach out to a complimenting brand and do a co-promotion or Instagram takeover. Combing your followers and audience will help to increase your Instagram engagement and likes. 

Be sure to tag each other so viewers interested can quickly find you both. 

8. Use Your Instagram Stories 

More than 42% of users have become more interested in a brand/product after seeing their Instagram Story. Instagram stories have made their way into the daily lives of users and are one of the best ways to show how active your account is as well as highlight your new post to get more likes. 

Tip: You can also add hashtags to your stories to make them more discoverable to other Instagram followers who aren’t following your account. 


9. Share Your Post on Other Platforms 

Sharing your content on other digital platforms helps to expand your reach to new likes and increase engagement. You can share your post on other platforms with these three easy tips: 

Add an Instagram widget or feed to your blog

Automatically share content right on Instagram with button options
You can directly share a link to your post in blog articles or other platforms, directing likes to your post. 

Check out how brands such as West Elm share their Instagram feed on their website, allowing shoppers to see how real customers style their products. 


10. Share Behind the Scenes Photos 

Everyone loves to take a peek behind the curtain, people are curious to see how something is made, and the synergy between your team. 

You aren’t just sharing behind the scenes content, you’re growing loyalty with the quality of your products and the people behind it, as well as building a relationship with life-long customers.

11. Run a Tag-to-Enter Giveaway

Giveaways are one of the best tools to get likes on Instagram and help to make your account more noticeable! Host a giveaway with an Insta-worthy prize and ask participants to tag a friend or friends to gain automatic entry. 

This technique allows new followers and users to see your account, follow, like, and engage with your brand to grab your attention and win. 

Once you have a giveaway method and prize down, simply wash, rinse, and repeat for future giveaways. 


12. Reply to Comments 

If you want to get likes on Instagram, engagement is the name of the game. The more engagement your post gets, the more it’s noticed by others, and the more likes it can receive. 

Always be sure to reply to comments and talk with your followers each time you post. Open up the conversation and watch little by little as people begin to interact with you. 

Remember also to always post consistently! Posting every now and then won’t cut it if you want to get likes on Instagram. One thing popular influencers and marketing experts have sworn by in regards to their Instagram success is posting consistently on social media. 

This can range from 7 days a week to only a few select days. But once followers expect you to post daily or on certain days, you’ll have to keep that schedule, or you’ll resist losing followers and likes.  Following these tips, combined with a reputable social media boosting service to help give your account an automatic boost is a formula for success used by most top brands and influencers today.

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