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Digital Marketing Collateral

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By Author: Softberry
Total Articles: 5
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We all are familiar with the term marketing . If we want to increase the sales of our products and services we need to do the promotional activities , marketing for the same. But how to do and what to do? if you also have no clue what is the right medium to do the marketing & promotions. Here marketing collateral comes in the picture it is a collection of media we can you to support the sales of a product and service.

Today you don’t have to invest your time in thinking how? when? And what? Regarding promotions and marketing.
There are so many companies who will do this for you on your behalf. You just need to contact them, tell them what you need, and explain to them about your product they will choose the best marketing collateral for you.

Why you need marketing collateral ?

No matter how well you know about your products and services .you always need an approach with right marketing collateral to attract your targeted audience .so here to rescue you Marketing collateral works with Collateral Materials Marketing material which will help you in expanding your business, it helps in you in generating leads, in the promotions of your new products, it engage your customers with your plan & products and grab the attention and help in attracting new customers.

What is marketing collateral material ?

Marketing collateral material is the media which you use to promote your product and services it can be the print media and digital content as well. Any Media you can use to promote & communicate about your product to your customers is Collateral Materials Marketing material . Previously only collateral materials like flyers, brochures, pamphlets were used but in the fast era of the internet you can find out varieties of digital content to use as marketing collateral also known as Digital marketing collateral.

Types of marketing collateral material

1.Print marketing collateral material
•Marketing brochures :- This is also known as "Leave behind marketing collateral". it is a small piece of paper which describes and promotes various product and services.

•Leaflets :-It is printed folded paper which is distributed free of cost to advertise and promote the product & services.

•Business cards : - It usually of the size 3.5’x2’cm, 85x55mm. This small card consists of all the basics information about your business like the name of the company, contact number, services you provide, website.

•Pocket presentation folders : - This is going to be the best marketing collateral material to generate leads. it is a print version of your presentation which is so reliable you don’t have to go person to person to give the presentation pocket presentation folders will work on your behalf.

•Posters and flyers :- both are the colorful printed paper which includes all the features .But posters are usually bigger as compare to the flyers.


2. Digital marketing collateral material

• Newsletters : - Newsletter is bulletin which issued fortnightly, monthly & quarterly. Provided to the members who subscribe to this.

• Blogs :- This digital marketing collateral is an online journal or informational website display which is basically about a particular topic which is explained thoroughly.

• Promo videos :- This videos are used to promote the products and services. You can post it on your social media platform like YouTube, Facebook and Instagram pages, etc. Else, you can also share it directly with your clients and targeted audience through groups this digital marketing collateral attract more customers.

•eBook :- Electronic book which is made in the digital form and published over the digital platforms people can easily download eBooks and it consists of deep knowledge about the products and services.

• Website :- Website is a very informative collateral material that includes text, video, and several attached links to know more about the products. the viewer will get a clear idea about the services and products you in which you deal.

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