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25 Most Important Ecommerce Trends For 2020 – Don’t Miss #23
With the eCommerce landscape changing invariably, it has been estimated that this year 2020 will see a magnanimous growth in sales through online ecommerce stores. With ecommerce evolving quite fast in the recent few years, it is quite imperative to stay ahead with current trends and create a competitive edge and this especially implies to ecommerce website designers and the agencies that offer streamlined eCommerce design service. Let’s find here the 25 most amazing eCommerce trends that are setting blaze in this year 2020.
Mobile being an inevitable part of the present generation and business owners learning about the untapped opportunities it provides to their businesses, mobile is not going anywhere. With fifty per cent traffic moving to mobile in recent few years, no doubt, it is presumed that this year 2020 will see the inclination more towards mobile shopping. Thus, ecommerce businesses focus basically to make their eCart more responsive and mobile friendly to tap on the mobile shoppers for more conversion ratio.
2. Consumers And Brands Will Continue To Be Wary Of Big Tech
Online customers are wary of the fact that big techs like Google, Facebook and Amazon seem to have tremendous impact on their lives (we can say on every aspect) along with the privacy of personal information. Similarly, small brands are overwhelmed with the fact that about 70 percent of their online ads expenses go directly to Google, Facebook and Amazon. Thus, the backlash started in 2019 with data infringement by one of these biggest giants seems to be a talk of the town in 2020 also.
3. 2020 – Where Brands Tap Into The Power Of SMS
SMS being there since ages, there is no wonder to see it still trailing and keeping up the trend. Though different marketing channels have been introduced, SMS is never going to die. Comparatively to emails or videos or any other mediums, SMS has an open rate of 98 per cent, where others fail to even level up to this. And, if brands are missing on this, and taking it quite lightly, then they are in dark waters losing an astronomical amount of audience.
4. Less Of Third Party Advertising
2020 will see the growth of owned marketing. HOW? Urge to grow its customer list, businesses are looking more towards expanding their customers list, using multitude of marketing channels under them and engaging customers. This invariably reduces the need to rely on third party advertising platforms that offer little data making no good promises. On the brighter side, it is cost effective and provides brands complete control of the customer experience from start to end. And the best thing, nobody can take away your customer list or charge you to reach your own customer list. Thus, 2020 will see Brands expand their customer lists and become less dependent on third-party advertising companies.
5. Smart Speakers
Smart speakers are more in vogue this 2020. Wondering who these smart speakers are… here you go… Alexa, Amazon Echo, Google Nest, Samsung Bixby are emerging smart speakers and going to take the market into their stride by 2025 as predicted. This is something new which big or small brands cannot miss.
6. Seamless Experiences Between Virtual And Physical Store
Having a brick and mortar store, then providing a seamless experience between the physical and eCommerce store is extremely paramount. As many people do their homework in the form of researching online before making an actual in-store transaction, take a charge ahead in bridging the gap between the two. And, a well laid online store that precisely matches your offline store is the key to success. As this is a little tricky task to perform, hire eCommerce designer who can comprehend your idea easily and build a user centric estore. Furthermore, apart from ensuring consistent prices on both ends, also provide easy in-store pick-ups, hassle free store returns, assuring the brands in-store are all on the eStore.
7. Personalized Content
With the urge for more customized services, shoppers are gravitating more towards personalization. Deluged with emails, videos, social media notifications, text messages and much more on a daily basis, people usually get on the negative node. And, the brands those offer personalized experiences certainly have an advantage to stand out. Therefore, it is important to create personalized content, leveraging your ecommerce store design, which perfectly meets your customer’s desires.
8. Multiple Payment Options
Not limited to just one or two, providing a range of payment modes, increases the conversion ratio as customers have multiple options – credit, debit, cash, digital wallet, online banking and more to pick from for their payment.
9. User Generated Content
Before buying, shoppers are more looking into what other customers are telling about their experience with the brand or the product. Relying on the trustworthy reviews, 68 percent of people decide to shop online. Nixing the traditional advertising, shoppers are relying on reviews and recommendations. Thus, user generated content submitted by online shoppers play a major impact for shoppers to make a purchase.
10. AR Experience
The Digital Revolution has paved the way to Augmented Reality – AR, and it is a great tool enabling customers to look into the products more precisely and into their own space. This experience is surreal and boosts customer’s confidence into buying, which indirectly leads to the leveling up of customer engagement. Surprisingly, a few reputed eCommerce designer India companies are well known for offering excellent services in AR.
11. Subscription Based Services
With customers turning more towards subscription based services, needless to say, it is going to be popular in 2020. And, if you haven’t given a thought about it till now, it’s time to get on your toes, to create a blueprint of your own subscription model for your product to scale higher.
12. Clean Pricing with No Hidden charges
Customers lack trust in business and businesses lose future customers, when hidden charges are applied. Unexpected charges or fees during checkout are one of the major reasons for abandoning carts. Following best business practices, transparent policies and prices/ fees / charges strengthens trust and builds long term relationships, and this is going to be on top into 2020.
13. Financing Options for Big Purchases
Paying heed to big purchases is always on the profitable side and neglecting this is of no good for businesses. Therefore, providing variable financing options i.e. installment base options like ViaBill or Affirm would never be a loss. Contradictorily, it makes checkout flow easier, increasing your basket size by 32.7% (approx.)and conversion rate by +18% (approx.)
14. Brands offering Free shipping
Emerging through these years, Free Shipping is apparently a trend setter for 2020. Brands offering Free Shipping on orders irrespective of their size and value has left a trailing mark on customers.
15. Return Policies by Brands
Customers usually feel overwhelmed due to the fact of returning orders. Making hassle free return policy not only builds up brand value, but also allows businesses to scale higher gaining customer confidence.
16. Guest Checkout Options
A class of customers usually is wary of online shopping and concerned when it comes to sharing their personal details. Providing guest login and checkout options can build their confidence making it easier for them to shop at your store. And, no doubt, they may follow the league of returning customers.
17. Shoppers want to Try Before Buying
Why do some shoppers usually prefer Brick and Mortar stores? Plausibly, they prefer to try things out by themselves so that they can see, feel and touch the texture and try it personally before making a purchase. However, with returns chargeable, it is less likely for shoppers to buy online as it ends up paying more because of these charges. Providing an out-of-the-box experience like some online stores, a new trend is set up. Sending a collection of items, estores offer more options for shoppers to try a fit and return the others that are not a good fit. This sets a new flare allowing customers to make purchases.
18. Brands with Sustainability Policy
Customers are becoming more concerned about the environment, and try to look for those brands that follow practices, which are environment friendly. With environmental sustainability becoming increasingly crucial among shoppers, they are ready to share their part and turn to be loyal to such brands. Therefore, with the environment sustainability being center of people’s life in 2020, it is paramount to create a sustainable brand and talk about going green.
19. Big Brands Picking Up Small Brands
Giant business classes whenever they come across any idea that is running well and slowly picking up the heat, just try to acquire that and thrive on it. There are numerous small brands that grow up on a single best idea creating huge waves, however big brands like Amazon, Walmart boom by acquisitions of these small brands and will continue to stay there for 2020 too. Thus, these smaller brands need to bring in more smart solutions to compete and continue offering outstanding customer support.
20. New Businesses and Side Hustles on Growth Scale
Have an idea and want to go online, then it is quite easier and cheaper these days than those in the old days. 2020 is a great year for all those who are looking to sell online. Additionally, a rise in side hustle in Americans has dramatically increased in recent few years. Many Americans claim that they do have a side gig along with their job running full time. And, there seems no decrease in it rather an upsurge is expected in the year 2020.
21. Black Friday and Cyber Monday
The biggest shopping weekend of the year – Black Friday to Cyber Monday will continue to trend and will evolve in the coming years. The huge response seen in 2019 has broken all the prejudices. In the year 2019, Cyber Monday sales broke a record with more than 142 million people shopped online vs. 124 million people who shopped in-store, which can be seen as an iceberg of the online sales world and of course this is going to grow in 2020.
22. Voice Search
Voice search is trailing up higher with advancement in technology. Businesses are looking towards inculcating this new trend in order to catch up those potential customers, which are yet to be tapped. Siri and Google assistant have already been part of people’s life and the more is yet to come for businesses.
23. AI Helps To Learn Shoppers Spending Habits
Numerous ecommerce businesses have already started implementing Artificial Intelligence and machine learning. AI not only helps companies to learn about customer behavior but also unveils about their likes and dislikes allowing them to frame their presentations and products according to the customers’ taste. And, this is likely to increase this year 2020 with setting up a turning point for the years to come.
24. Live Chat Will Pick Up The Flare
Let us take a quick look into one of the most trending ecommerce features this 2020 – Live Chat. Assisting customers round the clock through Live Chat is going to be a boom in the years to come. Shoppers look to find instant solutions for their queries, where Live Chat comes into play providing them real time assistance. Thus, it is clear that real time chatting not only stakes businesses on a high level but also covers up what customers would be looking forward to, maybe setting the milestone for the next year – 2021.
25. Video Marketing
If you have a misconception that video is a matter of the past, come out of this as video is a type of content created among the other various types like posts, blogs, audio, and podcasts. And, the seasoned eCommerce web designers have had started working towards on this way back. So, no doubt, with video product descriptions and video reviews being the major platform of increasing sales, ecommerce stores cannot ignore it in 2020.
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