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Is Product Catalog Management Essential For E-commerce Retailers?

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By Author: Sreejith Angamuthu
Total Articles: 19
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E-commerce retailers today need to be very creative in their product sales strategy. With the internet and website boom, users now do not quite venture out to brick stores. Today a consumer doesn’t necessarily buy products locally. There are very many items that customers would like to purchase from afar that would have not been possible some years back.
Now getting these products to the consumers easily is where e-commerce retailers need to be efficient. So if you are an e-commerce retailer trying to get your products across to consumers all across your country or even the world, what is the best way to go?
Well, you will need to know how to create successful product catalogs.
What are product catalogs? These are the brochures that are sent across to consumers which have all the details of the various products you are selling.
Since these product catalogs are the first view of your business, they must be stunning and eye-catching.
So, let’s see from the beginning what are the steps that you as an e-commerce retailer must do to achieve business success through catalogs.
• Product Information Management System
The first and foremost step is to create a product information management system. Premier software enterprises like Questudio have PIM solutions that help to create a central repository. This repository manages all the product data including in-depth attributes like images, dimensions, color, etc. With the use of inbuilt tools, the PIM system can be used to create a dynamic website that will showcase all the products to customers.
• Enhancing Product Management through catalogs
Questudio’s online catalogs software is CatalogStudio that helps you to create perfect catalogs for your customers. Once your Product Database is ready in the central repository and a dynamic website is rolled out using WebStudio, then your next step is to let customers know you exist online through SEO. What better way to bring your products to potential customers than the use of social media, print, etc. Pop-ups, notifications, and ads are all great ways through which you can grab the attention of customers.
CatalogStudio also has the capability of multi-channel publishing. Using the power of CatalogStudio, you can easily share your catalogs on any device like PC, smartphone, Mac, USB, and email. This broadens the scope of your potential customers and brings your business closer to the world.
• Dynamic catalogs creation
Another powerful tool of the online catalogs software is that catalogs can be created to be dynamic as well. So an option to buy the product, add to wish-list, lead to the website, etc. are all possible. This is great as it can convert to a possible sale.
• Customer Specifications
Once you have set your website and have sent out the catalogs through various channels, you need to take it a step further. This is crucial as it will take your business much further.When you are in a brick-and-mortar store, you can communicate with your customers and know their needs. With an online system, this face-to-face connection is not possible. In this scenario, it is paramount that you find a way to know your customers well. Using the tools of WebStudio you can get feedback from your customers through your website. This information makes it easy for you to improve on your products, create newer products or publish products according to seasons or events. When you give your customer importance you flourish in your business and this leads to increase in sales.
Utilize the catalogs you create to the maximum potential and see the difference it can do to your business. A proper catalog management system is the right way ahead for all e-commerce retailers.

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