5 Smart Ways Web Animation Can Enhance The User Experience

By Author: John Tie
Total Articles: 5
Comment this article

Animation is having its say in website design like never before. It helps draw user attention to the more important piece of information displayed on your website. Designers are using animation extensively to stay on top of the latest web design trends. They spend a lot of time creating storyboards and analyzing UX research. This helps them think how the movement will guide users to their next action. User attention is short and the last thing they want to do is look around and guess where to go next.
Movement on the website through an animated character helps capture not only user attention but also leads visitors to their next step. Ultimately, when this entire chain of events falls nicely into place, it more often than not results in a conversion.

Below are 5 ways to enhance user experience by using animation in web design.

Interactive web designs help keep visitors engaged: Using animations to improve UI has more often than not proved to be a masterstroke. It helps create excitement around the subject of the content. It helps tell your brand’s story and keeps pushing your visitors to explore your website more and more. Some animation tricks used by designers include gradients and diagonal designs. The primary motive behind using animation in web design is to trigger curiosity within the visitor, making him see something uncommon that he may not have seen in the longest time.

Animation design guides help end users complete tasks: When web designs are interactive, they guide users and help finish complicated tasks. Research done on UX reveals that movement and direction on websites always help take meaningful decisions on what to do next and how it can be used to do things such as filling out forms. Following directions on a website being displayed in a mundane and boring manner never entices visitors. When the same is done through animation, it becomes an altogether different ball-game. Directions displayed cheekily will always persuade visitors to follow them, if not out of interest, then out of sheer curiosity.

Using web animations to improve user experience can be done so by delivering eye-catching messages: Using animation subtly to convey a message or a conversation point helps make dull messages exciting. In most cases, websites have pop-up messages to explain the use of cookies for data gathering. Messages popping up in front of the visitor in a way never seen before only helps the cause, as something that is so uncommon is taken to with loads of curiosity by the visitor. When you have a message being delivered in a very catchy manner, human tendency being the way it is, you are bound to show interest in it.

Hover animation helps reveal more compelling actions: How is animation in web design used best? There is a variant of animation known as hover animation. Making it an integral part of animations to improve UI can prove to be a masterstroke by giving away visual cues. This is the most obvious way to give visual feedback to users and give them that feeling of satisfaction that they happen to interact with real elements on the page. A prime example of this is the Your Plan, Your Planet landing page of Google. It tutors observers on conserving energy by using an interactive we design, since each element has small animation designs. Visitors hovering over each button would observe how the buttons grow into larger circles as soon as they are hovered over.

Animation design invariably adds life to the scroll: What is the purpose behind including UX design trends on your website? They persuade visitors to scroll further and discover more. By doing so, they get to learn more about the brand. They might even convert in case they strongly feel about it. Scroll animation as part of web animations to improve user experience helps capture user attention throughout their journey on the website. Scroll animation also reduces load time ensuring that people do not dart away when all the elements do not load immediately.

If you have an in-house team, nothing like it. If not, you may want to outsource web design services to India to India.

Working as a senior marketing executive. Love to read and write blog and articles, passionate to share latest updates.