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5 Genuine Reasons Content Marketing Should Be Part Of Your Marketing Strategy

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By Author: Nico Witt
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A lot has been said on the importance of content in the last few years. When brands were still getting their grips on marketing, content took a back seat. In contrast, in recent times, enterprises have understood the importance of high-quality content and have been focusing on that. However, there is still one area where companies are struggling and that is content marketing. Most of us consider content and content marketing the same but it’s not. Usually when creative content marketing is discussed, your mind responds to it by imagining blogs, articles, write-ups and several other things like that.
Yes, it’s what you think it is and also a lot more than that.

In simple terms, content marketing is about the distribution of the content based on the audience’s interest and it is equally important to consider it while devising your marketing strategy. We have a quote from a brand that is one of the best in the business when it comes to utilizing content in the best way possible.

Content is king, but distribution is queen. And she wears the pants.” ~ Jonathan Perelman, Buzzfeed

This quote encapsulates the value of creative content marketing and it is coming from someone from a brand like Buzzfeed that runs purely on content. If you want more to understand how crucial it is, let’s give you five more reasons for it. Take a read:
It Gives the Audience a Reason to Stay
Lack of audience retention is one of the biggest problems brands are facing today. Although there can be several other causes for that, inappropriate content marketing is certainly one of them. If done properly, it lets the audience understand your brand and find a connection with your products and that is exactly what is required to sell them.

It Increases Your ROI
There is no denying the fact that whatever you do in business, you measure it in terms of ROI. This is where content marketing wins hands down. As per a research, it costs 62% less than traditional marketing and generates 3X more leads. This shows a phenomenal gap between them and hopefully convinces you to make it part of your marketing strategy.

It Helps You Expand Your Horizons
To keep on progressing, you need to expand your client base as you can’t rely on a particular set of audience forever. Well-planned content marketing can easily help you achieve that. You can take a cue from Pepe Jeans, one of the most popular brands. They localized their content and improved their social media interaction to see a boost of 48% in sales and increase in their followers by 2 million. Now, you also have footsteps to follow and emphasize content marketing.
It Improves Conversion Rates Drastically
Just having a large number of followers doesn’t make any sense if you are not able to convert them into clients. It’s a huge challenge and you need all the help you can get or maybe just one step will suffice and that is emphasizing content marketing. As per a survey, websites focussed on content marketing convert 6 times more than the ones not doing it. So, embrace it and when you plan your next cycle ensure you consider this stat.
Big Players Back Content Marketing
You must have thought about the reasons behind the bigger brands being successful and the answer is they spend on content marketing as they value its impact. If we talk about numbers, more than 80% of the most impactful brands have an efficient content strategy head. You can also take a leaf out of their book and hire a proficient content creation agency for better results.

With the pace at which marketing is moving, you need to keep changing your strategies at all times to be successful. However, the one factor that will always impact your brand is content and its marketing. Hopefully this write-up will be helpful for you in realising its value and impact that it can have on your business. If not, incorporate content marketing in your brand strategy for a certain period and then decide on whether you want to continue with it or not. You can start with opting for content writing services and then pick up from there.

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