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Why Do You Need An Seo Audit Service?

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By Author: Neha Rane
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You must have seen some online promotions from advertising agencies that tell you to take up an seo audit service and naturally you must have ignored it. But if you are considering it or wondering whether an SEO audit will help improve your SEO strategy then read on to know if it does.

An SEO audit is a means to evaluate the search engine friendliness of your website. Every website is different — an SEO audit gives a tailored view of how well your specific website is doing in Google’s eyes.

Let’s break down the key benefits of performing an SEO audit:

1.Improve your site’s performance

It is no secret that Google loves a healthy and smooth website.
An SEO audit will bring to light all the things that are weighing down your website. And if you have some security issues with your website or domain, they can be discovered and resolved quickly.

Although some issues will take more time to get resolved, it is still important to do them to make an outstanding impression with Google.

2.Remove outdated or somewhat illegal SEO practices

SEO is an ever-evolving process. A couple of years ago, a common SEO practice was to buy links that direct to your page. Nowadays, although link building is still an important feature of any SEO strategy, these toxic links can be detrimental to your search rankings.

An SEO audit can help identify these bad historic practices, which, once removed, will improve your website’s overall SEO.

3.Determine which keywords are working

You will be shocked by the status of your targeted keywords. It is often the case that all your SEO efforts might be wasted as the targeted keyword is not giving the desired results.

An SEO audit offers invaluable information into your organic presence in the search results. Once you know what you’re ranking for (or what you’re not), you can optimize your content accordingly.

You may have written the best content on a topic, but if it’s not optimized properly for the correct keywords, how is your target customer supposed to find it?

4.Know your SEO status

It is not enough to just have an SEO strategy in place; you must know where you stand with it and always keep track of the progress or decline of your SEO strategy.

Once you employ an SEO audit service and implement the changes, it’s important to repeat this process regularly. This not only helps you track your progress in improving your presence in search engines but also gives you a greater idea of what you can do next. After all, SEO is a continuous digital marketing activity.

5.Know your competitors

Apart from knowing your strategy, it is equally important to have an eye on your competitors. With an seo audit in Mumbai, you can have an overview of your competitor’s SEO.

As well as running your SEO audit, run an audit on a competitor or two. It’s a great way to analyze your competition and glean information that you can use in your SEO strategy. Competitive SEO analysis is perfectly acceptable and certainly worth doing.
Through the continuous streamlining and optimizing of your implemented SEO practices, you can make sure that your site is running its full potential, maximizing your opportunities for huge volumes of web traffic which results in a rise in the number of leads and profitable customers that is received by your business.

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