E-commerce Digital Marketing: How To Get Started With It

By Author: harley marker
Total Articles: 5
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Back in those days, a website was important for sellers to reach out to a wider segment. Then it progressed to a stage where you must have an e-commerce enabled site and so it is now the new normal. However, simply launching an e-commerce site does not guarantee automatic inflow of orders. What use is an e-commerce site if it is not found by buyers? This is where digital marketing techniques kick in and help your site to get traffic.

Digital marketing is an umbrella term that covers a variety of sub-streams that must be implemented in parallel or serially to achieve the desired result. It is time-consuming and it can be expensive and it is something best left to experts in digital marketing. You can, of course, join an academy and learn the basics. Then you can start digital marketing activities on your own for your e-commerce site.

Possible digital marketing activities to consider

Digital marketing Digital marketing has different pathways to help you attain the goal of more traffic, sales and revenues for your e-commerce site. Consider what you can do:

•Pay ...
... per click and online advertising
•Search engine optimization
•Social media

Out of the above three possible avenues of the many different digital marketing channels, you will find that search engine optimization and social media are long-range, time-consuming efforts. Meanwhile, you will want immediate results and that will point you to pay per click and online advertising.

Join PPC campaigns and online advertising platforms
SEO may take six months for results to show up. Can you sustain your business for that long? It is better to spend some money on paid searches and ad campaigns. Try the following.

•Join Google’s pay per click campaign. You can simply create a text ad and select options that are available on Google’s PPC. You can refine it further by conducting keyword research and being selective about the page on which the ad shows up geographic location and timing. PPC ads may have a conversion rate of only 2% but it is money well spent when you consider that your e-commerce site gets instant visibility on search result pages.

•At the same time, it is a good idea to join an advertiser network. The ad agency will help design a display ad that will be published on affiliate sites in the publisher network. If anyone anywhere is reading up about a product similar to yours then your ad is automatically displayed on the site they are on at the moment. This is done automatically within milliseconds and your ad stands a good chance of a click through to your e-commerce site.

While this is going on you can try your hand at social media.

1 Instagram
Instagram is a wonderful platform for you to showcase images of your product and, importantly, garner likes as well as click-throughs to pages linked to the product you display.

2 Facebook
Instagram has its uses and Facebook has its advantages. Register, create your profile, post photos and a bit of text and launch campaigns such as discount offers and referral programs. Just devote a half hour or so for Facebook at least three times in a week to do this. Search for local groups and invite them to your page. It can be fun and rewarding.

3 Whatsapp
Anybody who has a Smartphone is on Whatsapp these days. It is one of the best channels to reach out to the widest possible segment. You will need phone numbers but then it is easy to find people who are offering such lists. You may have to spend a little but once you do, you can start sending out messages in small numbers each day. In one month you could see positive results.

Meanwhile, you can learn about search engine optimization techniques and try onsite optimization and offsite optimization.

You do need to be committed and spare time every day for your digital marketing activities. Once you do, the going is easy and you see results. You could also engage digital marketing experts thereafter to take the process further as you focus on handling increasing sales.