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How To Build An App Like Instagram And Wins The Market?
How to make an app like Instagram?
The process of making an app like Instagram is multi-faceted.
From market research to development, plan every step.
In the beginning, figure out what must be the USP – Unique Selling Proposition. That too, before you understand how to build an app like Instagram for Android and iOS.
The motive of making an Instagram clone has to be shared with the development team upfront. Plan out the basic features that an application must-have. For an app like Instagram, posting and uploading pictures and videos is essential.
Other than this, what else can you add? Live videos, stories, messenger, IGTV, hashtags, tagging, geo-location. Jot down these features and any other feature you want to provide your users.
Retrica is another app that resembles Instagram allows users to make GIFs out of videos. Also, with it, the users can also apply filters before clicking a picture.
Further down the line, you can also add a share route feature in your Instagram like app. This will tend to increase the potential of using Instagram as a tourism app.
Also, you ...
... can also integrate a feature whereby the clicked pictures improve automatically. Like it happens on iPhone, it filters out the best image from a collection of photos.
Further, set a timeline and budget. Also, decide the set of technologies that you must use for the development process.
Even though the application is in a pre-development phase, start marketing it. Create a hype in the market about what is coming. Let the people know what you have to offer.
Create channels to get customer feedback. Get feedback from your users and clients.
It is not essential to bombard users with everything right away. Validate business ideas first.
You can also add some new features as Instagram did with their application. So, while you create a photo-sharing app, first understand the market.
Also, understand what your customers are missing and then you must add some new features.
This can be anything from simple addition to something complex yet useful. Like letting the users see their followers’ activity. Or, it may be increasing the video creation limit to more than 60 seconds.
The motive is to keep up with your competitors. Planning and research are of paramount importance for creating an app like Instagram.
Market Research and Planning for Creating an app like Instagram
Before creating any application let alone an app like Instagram. Conduct thorough research. The purpose of this R&D is to analyze the market position of similar applications.
Starting with market research on Instagram, widen your sphere of research. Other than this, you must also understand:
What makes users stick to one application?
What are the features and services offered by competitor applications?
Your target audience, where will you launch the application? What is the user base in that location? What do they like and dislike?
Since your mind is set towards what kind of application you want to build. You must focus your market research on Instagram. Identify, what it is that Instagram offers and how to improve upon that.
The planning team must be able to identify the drawbacks of Instagram (don’t worry, we will talk about it later). Work to improvise and fill the gaps left by Instagram.
In any case, your application must be able to solve a problem. The time when the Instagram app came, there was no other app. That allowed the users to share and edit the photos on a single platform.
So, Instagram came out and solved a problem for the users. In just 2 months of its release, Instagram had a user base of 1 million. That is the benefit of conducting accurate and extensive research.
You may also have to find out what it is that every photo-sharing app is missing. Connect the dots and you work on it.
Instagram has evolved from a simple photo-sharing app to an e-commerce platform. And the benefit of this transformation is that today Instagram earns a commission for every sale that is made through its platform.
When you are looking to create an app like Instagram, focus on solving some problems for the users. Identify the pain points and provide solutions that help resolve them.
From time to time, Instagram has also introduced some new features.
When businesses were finding it difficult to educate their customers, Instagram launched IGTV.
Any user can create their own channel and share product videos.
This gave the businesses a platform to further increase their product’s visibility. Also, keep the audience entertained.
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Instagram Live Video further enhances the brand’s visibility and ensures authenticity.
Every time a user starts a live video, the followers will get a notification about the same. The users can also comment on the video which increases customer interaction.
Live Video is beneficial for product marketing, e-commerce, and branding. Influencer marketers can upload promotional content through this feature.
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Instagram stories have been one of the most important aspects of Instagram.
A 10-second image and 15-second video story show on top of the feed page. A user can add an unlimited number of stories on Instagram. And also enjoy direct messaging via them.
Product tagging within stories also makes it easier for businesses to promote products.
Instagram has added such features that address specific problems faced by the users. While you are conducting market research into how to build an app like Instagram.
Consider adding these attractive features to your application.
Success Factors for App Development
What makes Instagram successful?
The fact that it is owned by Facebook which is the biggest social media platform out there. Or that Instagram is an application that generated more than $20 billion in 2019.
None of these are true.
Every application that is launched in the market with a purpose. They all have a USP. But whether or not that USP resonates with the audience, matters.
Here are a few success factors that you must consider before understanding how to create a new app.
Experience and Entertainment
Instagram is here to provide a comfortable and unique User Experience.
There are various conveniences to realize this goal. Like, moving between the screens, checking out new stories, messaging, posting and uploading. Everything provides the best UX.
You will find a lot of other applications that develop on the same lines as Instagram. The learning curve of Instagram is pretty much horizontal. Instagram is so simple to use that any new user won’t have to struggle with locating its prominent features.
From flashing cursors to mapped out buttons, Instagram is a user-oriented application. It is easier to switch between the screens. The feed page shows relevant content and receives quick updates.
Every little detail comes from the perspective of the user. How to make it convenient for the user to use the application. You also need to think from a user’s perspective for making an app like Instagram.
Instagram has evolved over time. It started as a simple photo-sharing app. As the trend of posting and sharing squared shaped photos picked up speed. By that time, Instagram had reached 1 million users within 2 months.
When Facebook bought Instagram for $1 billion in 2012 it wasn’t generating any revenue. To generate revenue out of it, Facebook introduced sponsored posts.
The organic method of targeting interested customers wasn’t effective at this point. This further gave birth to posting ads on Instagram. They updated their API from time to time. This allowed integrations with external applications.
Boomerang, is one of the most used external apps on Instagram. IT is another example of bringing something new to the application. The motive is to rekindle the user’s interest.
It is a must understand what purpose does any new feature or addition serves for the users. Building an app like Instagram involves a great length of research. Also, it involves understanding the user’s needs and problems.
One of the greatest benefits of having Instagram is that users can use it for various purposes. Instagram started as an application to share stories and photos. Today it has become an e-commerce platform.
As long as any mobile application is helping the users in some manner, they will continue to use it. At the point where utility becomes imminent, we can ignore the entertainment factor.
The utility is essential to keep the users and make sure that they are loyal to it.
An application’s usability is yet another investment. This is essential to ensure its success. Like if we were to talk about Google Maps. This is one of the most extensively used navigation applications.
Instagram’s usability again stems from the user’s interest. And the interest keeps on evolving. Anyone may not have asked how important Instagram is for business a few years back.
But today, almost every business owner needs an answer to this question. As the user’s interest changed, Instagram’s business model also changed. We have seen several new additions to the interface.
Features like stories, direct messages, Instagram ads, and others came at a later stage. At some point, all these new features have their exclusive uses and benefits.
You must also continuously develop your application and assess its usability. Giving it upgrades, tweaks and improving its performance plays a big role in its success.
There are a lot of other factors like functionality, customer support, and maintenance. But, these three aspects hold prominence and make a big difference.
I am CEO at https://spdload.com/
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