Pay-per-click (ppc) ?

By Author: Nikhil Bhandari
Total Articles: 1
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What is PPC?
 
Pay per click is the online marketing strategy whenever the user clicks the posts. PPC is used in making advertisements that are visible on search engines through search engine marketing (SEM). This type of strategy is used in almost every sense of goals such as-
 
l Increasing sales example E-commerce (Products) etc.
 
l Generating leads
 
l Promoting brand awareness
 
PPC posts or advertisements are visible only to the target audience for better and maximum conversion. Experts bid the least value of a click on the post which is clicked by the user in accordance with keywords, digital platforms, and the type of audience (target).  Keyword again itself is the building block of the business growth which the user or audience usually targets on search engines. Experts bid on the keywords and set an average bid on a single click clicked by the user on the post.PPC ads run on google search engine by Google AdWord by the keyword. In this ads run by making a certain amount f money hence, it is considered a kind ...
... of paid marketing. The main platforms that follow PPC are Google ads and Bing ads. 
Auction is the term used for the competition held between two brands competing to be ranked first then other brands.
 
Sometimes PPC is also known as CPC that is Cost-Per-Click. The business has to pay each time whenever the ad is being clicked. Google Adsense, Google AdWords, YouTube Ads, Bing, Yahoo all are based on PPC.
 
Role of PPC in Digital Marketing-
Pay-per-click is playing a crucial role in digital marketing as PPC is used either directly or indirectly in digital marketing.
 
v SEM (Search Engine Marketing)
 
v SMM (Social Media Marketing)
 
v Affiliate Marketing
 
v Display Ads
 
Example- while searching in search engines showing various results on SERP ( search engine result page) as follows-
 
Results with sponsored and Ads are the paid ads running on search engine this is PPC dependent. The ads are running because of the bidding process which is running by the keyword research done by the user. Resulting listing ads or display ads are an example of SMM ( social media marketing )
 
 
4 C’s of Digital marketing-
 
By connecting your business to Google AdSense you can make money. Few Adsence terms are discussed below-
 
CPM (Cost Per Thousand impression)- it is the basic tool of Google AdSense. This person pays an amount of money per thousand impressions to the advertiser moreover how much the person gets a return from the ads. Bidding is done in order to set the amount of money per thousand impressions.
 Calculation-
CPM= COST / 1000 impression
 
CPC ( Cost Per Click )- It is popular for advertising. CPC depends on Keywords and their success rate.
 Calculation-
CPC= Cost to advertiser / Number of clicks

   
CTR (click through Rate)- Actual price you pay for each click in your pay-per-click (PPC).
EXAMPLE-
If the banner is seen by 500 persons and only 5 people click in your ad. Then CTR is 1%.
Calculation-
CTR = number of clicks / number of views * 100

CPA (Cost Per Action) - It is an online advertising pricing model. Advertisers pay for a single action like form submit, filling inquiry form, registrations.
 
  Calculation-
CPA = cost to advertiser / Number of conversions