New Social Media Trends That Will Help You To Compete In A Tough Market

By Author: wedoeconsult
Total Articles: 18
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Social media is a promising platform of digital marketing. This includes Facebook, Twitter, Instagram, WhatsApp, LinkedIn, Snapchat; the list is pretty long hence, the scope of digital marketing is convincingly broad. Each platform has its own unique trend which works as the eye-catcher for target audience. Digital marketing on social media has immense influence in creating brand identity, building brand awareness, showcasing the speciality of a brand and get target audiences.

Everyday people are joining social media and in 2019 the number of internet user had increased as high as 4.388 billion, which is 9.1% more than 2018.
Social media is the best platform for digital marketing in twenty first century. Today all the social media marketing companies in Bangalore are working impressively to maintain the competition.

Make Video as the Primary Type of Content
Let’s consider that fact that most of the people like to watch videos. Use this as a powerful social media trend to reach more customers. With the birth of YouTube in 2005, watching video has become way more easier. As 5G has been introduced, it will be much easier for people to live stream videos. Some social media marketing companies in Bangalore is working hard on this.

A study suggests the following about videos promoting brands on social media:

One in three social media users watch every month videos made by various brands for their promotion.
81% of 55 to 64 years old people are watching video on social media each month.
56% of the social media users watch videos on Facebook, Instagram, and Twitter every month.
Going Live is The New Social Media Trend:

Since, social media is designed to connect people, going live will allow you to instantly attract people and connect to them then and then. This new social media trend will definitely keep you ahead.

VR and AR
In 2020, probably we’ll see more practical uses of virtual reality that is VR and augmented reality or AR in marketing campaigns everywhere including social media. These are experiential marketing techniques. Such techniques will keep engaging and enticing customers by getting impregnated to their memories for a pretty long time after their first experience. The social media marketing companies in Bangalore, also known as the tech city has gone way further in this field.

VR and AR are the new social media trend for digital marketing. This will surely keep your brand way ahead of time.

Facebook introduced the Oculus Rift on March 28, 2016. This takes the viewer into the world of virtual reality.
Snapchat took a game changing step by geofilters and lenses famous among the youth on social media. Since then, they have been accepted into plenty of marketing campaigns. A company can use geofilters for location-specific events. They also can encourage the people who are attending the event to post for extended advertising reach.
After Instagram, Facebook, and WhatsApp, YouTube has also launched their own stories feature. This is one of the cool social media trends to advertise your brand and create brand awareness.

Automations and Chatbots are the New Trend
Chatbots have been introduced into the marketing world very recently by the behemoths like Google, Facebook, and Amazon. Now most of the airlines, traveling agencies, food delivery systems and cab transport systems use Chatbots.

Chatbots are primarily used to assist customer service team. They work to deliver quick assistance and answers online, to customers who are facing technical issues.

As we have stepped into a new decade, advancements in artificial technology is expected than ever before. AI will make Chatbots more intuitive, to provide customers an improved service.

LinkedIn Will Turn into A Social Staple
In 2019, LinkedIn, the famous professional networking and job searching site has become a social media world. Since, millions of business professionals are using LinkedIn, this site has become a convincing platform for B2B advertising.

Just like other social media platforms, advertising on LinkedIn is a cost-effective way to advertise your company. The social media marketing companies in Bangalore has also stepped into the game.

E-commerce Integrated More On Social Media
Online consumerism is increasing as each year is passing. It has made online shopping convenient. On the other hand, more companies are offering e-commerce options on social media sites.

To introduce a new trend, blend the popularity of social media and people’s laziness to step outside their house to buy products. Make online e-commerce take the advantage of people’s busy life and their unwillingness to go outside their home on a holiday or after their work. Some famous social media marketing companies in Bangalore are working hard on e-commerce as a social media trend.

Social Listening
Social listening is the process of using data driven software to keep track on all the talk and ‘nose’ the brands, topics or words that you would like to hear to promote your brand.

It will help you to understand what people are talking about your brand and how they are accepting it. It is a step way ahead than tracking the number of likes on your brand promoting posts and mentions of your brand name.

Conclusions:

When following the trend remember that 3 in 4 people likes humour in advertising on social media. However, 80% of the audience gets annoyed when they mock their audiences. While many digital marketing companies, especially the social media marketing companies in Bangalore are introducing strikingly new social media trends. While following the social media trends don’t forget to make your strategies intelligent and witty; but don’t forget your sensibility.