123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> Internet-Marketing >> View Article

Strategies For Effective Ad Campaign Management On Facebook

Profile Picture
By Author: Ratan Jha
Total Articles: 9
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

Facebook ads campaign setup is not a hard nut to crack albeit you need the right set of strategies. We live in an era where we don’t find things opposite to our interest in social media and other online platforms. If you see things in a twisted way or from the eye of an advertiser, you have an option to select your audience. Earlier billboards were there to make aware people of their brand. Now you get a chance to select your audience and play with your strategies.
What Facebook Offers
In Facebook ads campaign management, you have a lot of targeting options. As Facebook offers –

Mobile needs feed
Desktop newsfeed
Instagram ad placement
Right column

Its advanced targeting options include-

Custom audience
Lookalike audience
Business website visitors

Undoubtedly Facebook is making life easy at both ends- for users and advertisers. Facebook is constantly working on further improvements. For instance, it will show the use of the nearest stores with a call to action like direction. This will not only show the user the nearest store but also take him to it.
Organic v/s Paid Reach-
Relying on organic reach when your competitors are paying to shine is not reasonable. Facebook claims 89% accuracy in targeting that means as a startup you can grow your business easily with paid reach than organically. Facebook ads manager gives ample options for paid advertising.
What is an ad Manager?
Ad Manager is a place where you set your ad campaigns. Here you get a lot of options for targeting. Here you can manage Facebook ad bids, optimizing options. Also, you can test and keep track of your campaign performance.
Strategies for ad Campaign-
If you are not a Facebook ads expert, these points will help you a lot.

Campaign objective

Facebook gives options of campaign objectives to choose from. Here is the complete list-

Brand awareness
Local awareness
Reach
Traffic
Engagement
App install
Lead conversion
Video views
Store traffic messages
Product catalog
Conversion

Ad campaign optimization, format, and other factors depend on the objective of your campaign. So it is a very important step. You must choose an objective that best describes your desire. For instance, if you have an e-commerce business, you can choose conversion as your objective. If you are an app developer, choose to add install as your objective.

Audience Targeting

Sooner or later you will realize the importance of audience targeting as you proceed with things. This section is of extreme importance because the audience is the ultimate aim that we want. Facebook pixel is something that offers you options like the custom audience- targeting people similar to your website’s traffic.
Other general options like age, demography, gender is also available on it.

Ad placement

If you are setting your first ads on Facebook, it also has an automatic placement option. Ad placement lets you select where your ads will be shown-feeds, stories, right column, etc.
So, if you want people to install your app, you will choose Instagram as a mobile news feed.
Finally, you will select a budget for your ad and it is ready to run. These were some strategies for effective ad campaign management that will surely help you.





About The Author
Ratan Jha is not just a Google Ads expert but also a Facebook ads expert who provides solutions for your business. Contact us for further queries and consultation.

Total Views: 23Word Count: 531See All articles From Author

Add Comment

Internet Marketing Articles

1. Best Seo Company In Noida, Seo Services Agency In Noida
Author: Getsvision Solutions

2. Jual Gorden Rumah Sakit Murah
Author: Iis Ddecor

3. Best Way To Get Instagram Insites
Author: chris jenkin

4. Online Shopping India
Author: ritesh

5. How To Be A Digital Marketer In 2020
Author: Sarath Abraham Samuel

6. Top Digital Marketing Company In Chennai
Author: jayam

7. Knowing The Absolute Rules On Creating Seo Friendly Content
Author: Netleaf Software

8. How To Monetize Your Website Using Google Adsense
Author: David Bowie

9. Social Media Optimization (s.m.o.)
Author: Yukti Arora

10. 7 Major Seo Trends To Watch Out In 2020
Author: Rohan P

11. Google Updates Its Search Quality Rating Guidelines
Author: Mediapasta

12. Advantages Of Digital Advertising
Author: AnitaRay

13. Things To Consider When You Are Looking For A Digital Marketing Company In Kolkata
Author: Soumya Banerjee

14. Qa Mentor: Assuring Consistency In Quality With Customizable Solutions
Author: MICHAEL LAVATMAN

15. Rgc Leading Seo Agencies In Sydney
Author: RGC

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: