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Things To Know About An Seo Consultant

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By Author: jyoti Gaje
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As SEO is becoming more relevant for businesses to stay relevant, business owners are not shying away from their SEO strategy and are focusing on new ways to get the desired ranking. While there are some business owners or brands that seem hesitant or aren’t very confident about the SEO strategy laid out by their in-house marketing team. Well, the easy way out for them is to just hire an SEO consultant or an agency that provides SEO consultant services in Mumbai.

However, as a business owner, you must be wondering what does an SEO consultant actually do? How can an SEO consultant help me with my business? Read on to know the answers:

What is an SEO consultant?

Well, typically a “consultant” of any kind is an expert on a particular topic and they are paid to advise about that topic by individuals or companies who need it. So in that way an SEO consultant is no different. They are an expert on search engine optimization and are paid by businesses and site owners to give them advice on how to get higher rankings, more targeted traffic, and ultimately more profits for their websites.

At the very least, a professional SEO consultant should have a lot of experience and expertise in the following areas:

 On-page SEO

Most people think SEO is just an off-site strategy that involves link building. But without focusing on your On-page strategy no amount of link building can improve your SEO ranking and more importantly the user experience.
Basically, your website needs to be “search engine friendly” in order to rank well, no matter what you do, and your SEO consultant should be able to advise you in what you need to do on your site to get it ready to rank.

Here are some of the on-page factors that your SEO consultant should be able to assist you with:

1. Meta tags

Apart from the usual meta title and description, there are few more important meta tags that contribute to your page ranking like the alt tags, canonical, rel tags, etc. Your consultant should be able to advise you on which tags are important for your particular website.

2. Content

Content is the most important part of any website and vital for achieving high search engine rankings. But are your pages actually well written with truly quality content from the perspective of Google, Bing, Yahoo and other search engines? Well, the SEO consultant will analyze your content and will advise you on improving it accordingly.

3. Latent Semantic Index

The basic summary of LSI is that the content of a website is crawled by Google and other search engines in which the most common words or phrases, along with their synonyms and related words, are identified as the keywords for each page.

4. Link Building

This is one of the most important parts of SEO, but there are some good ways to do it and a lot of horrible ways to do it. Your consultant should be able to tell you the difference.

5. Social Media

It is now one of the most important parts of SEO. Is your content getting posted on social networks? Does it get shared by trusted and respected people in your industry? Take your consultant’s help in evaluating your social media strategy.

It is very important that the agency you choose that provides SEO consultant services in Mumbai knows what NOT to do and helps you avoid them.

Here’s a quick summary of just a few of those things:

1. Over-optimization
2. Unnatural linking
3. Link spamming
4. Low-quality links
5. Bad content

If you choose a consultant, make sure you get the above points factored in your brief and you can compare the SEO charges in Mumbai with a quick Google search and choose an SEO consultant that meets your demands and expectations.

Reaad More : http://www.seoagencyinmumbai.in/contact-us/

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