Essential Skills Required To Become An Adwords Expert

By Author: Roi Sutra
Total Articles: 24
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An AdWords expert is the one who manages advertising campaigns through strategy, analysis, design, etc. It is an important component of digital marketing. Many businesses want to grow with an AdWords expert due to higher ROI. For example, if you pay $3 to a platform, you may get a return of $300. So, the outcome could be more than your expectations but you need the right set of skills for that.

Now, you must be thinking what’s that payment? Let’s have a brief introduction to PPC or Google AdWords.

What is PPC?

PPC stands for pay-per-click as the name goes you need to pay to a platform running your ads but only when a user clicks on it. PPC gives a multi-directional approach for any business. Whether you want to achieve leads, build business awareness or conversion, PPC gives you all.

You can also achieve things organically but PPC is a quick way to get that hence it is called paid advertising.

So, you can see how demanding this profile is in business, so whether you want to learn for your business or want to improve the resume. You need to acquire the following skills-

• Knowledge ...
... of statistics

There is no denying that a person in the field of Google AdWords consulting needs to have a sound mind. Each ad that you run has data showing the click-through rate (CTR), impressions, conversions, clicks, etc. You need to have an extra pair of eyes to read that data.

Whatever change you will do in your ads will depend on these statistics. For instance, if your ad with low CTR is not doing well, you can strategize things to work on that.

• Ad copywriting

A successful ad copy involves great writing skills. As a digital marketing expert also you need to have a nice grip on writing blogs and articles. Ad copies are short crisp and call for actions, for instance-book now, offer limited, learn more etc. You need to develop this skill if you want to make a successful ad copy.

• Work on AdWords

AdWords is one of the biggest platforms so you need to develop familiarity with Google AdWords. It involves choosing the right set of keywords, knowledge of bidding, setting and managing campaigns etc.

Constant exposure to AdWords will make you proficient in this field.

• Landing page

As soon as visitors land on your page, their journey starts. Content on the landing page must be an extension of your ad copy. The success of your ad copy is not over till the user made a significant step like signing up a newsletter; add to cart, or buying an e-book.

• knowing customer

You are waiting for time and resources if you don’t know for whom you are running your ads. There are many targeting options in PPC- demography, interest, age, etc. The ad you design is made with these considerations. There is no point in running an ad when you don’t know your customer.

• Knowledge of e-commerce

PPC ads are mostly for run e-commerce retail. From clicking ads and falling on the landing page to the final transaction, there is a long journey. Your role in all this is to attract a potential customer.
It also involves know-how to apply tracking system to get helpful insights on the progress.