The Ever-changing Face Of Digital Marketing

By Author: Darshana sharma
Total Articles: 2
Comment this article

Digital marketing is always evolving. As the new technologies and updates roll in, the game of social changes and consumer behavior typically follows suit. So many things have happened in such a short span of time that even Darwin would be confused! The mass adoption of the internet into everyday life is the single biggest event that has affected marketing. The goldmine for marketing was the increase in the number of users - from email to search engines like Yahoo! (1994) and Google (1997) and e-commerce sites like Amazon (1994) and eBay (1995) this change led to the evolution of the digital landscape. All this online activity was – and still is – stored as digital information. The face of digital changed after the introduction of social media sites like Myspace (2003), Facebook (2004) and Twitter (2007) leading to more sharing of personal data online. On one hand, the role of Big Data is going to increase in the future for it helps you track patterns and trends of human behavior whereas on the other hand, powered with good strategy, SEO techniques like keyword stuffing, article submissions and link spamming will be a giant useful machine.
Next up, is the integration of smartphones and tablets into our lives. Today, smartphones have overtaken personal computers as the primary digital device for going online with daily time. Customers are now able to research products in seconds, easily comparing competitors and reviews and unearthing any myths along the way. Hence, it has become more than necessary for brands to engage consumers in an ongoing conversation, creating real relationships and brand loyalty. Twitter, and other social media sites like Facebook, are constantly changing the ways they sort and present their content. To optimize your content to reach the most people, engage with them effectively, and market yourself the best, you need to pay constant attention to the latest and greatest digital marketing strategies and for this, you need a short term digital marketing course.
The world has moved online and into our pockets. So, where do we go from here? Do you feel you can explore and practice the techniques driving growth and value in your business? Possibly not, but we do. Certificate Program in Digital Media Marketing by DMTI is a short term digital marketing course designed for the people who are new to digital to give them a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in a brand’s digital marketing strategy.
The learning outcomes of Certificate Program in Digital Media Marketing are:

Introduction to Digital Media Marketing
Terms & Terminologies
Display Advertising
Introduction to Digital Selling (Addition)

This short term digital marketing course will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social bookmarking and more - all in a simple, easy to understand way. The program is broken into 2 full days of training and 4 modules.
And just like all good things, this is not stopping anytime soon. In fact, this is just the beginning. Thanks to the ever-increasing competition, Digital Marketing is evolving at a rapid pace and staying ahead means taking it head-on. So are you planning to enroll in the at DMTI or willing to take a risk?

The world is changing day by day and it's for the people who keep up with the Current trend like Digital Media Marketing. The DMTI provides a Short term digital marketing course designed for the people who are new to digital marketing. This course gives a complete overview about digital marketing.