Pros And Cons Of Ad Serving With 5g Technology

By Author: Watson F
Total Articles: 102
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Technology moves at a rate that is hard to follow, as we all expect our devices to be faster and more efficient with each new release. Smartphones in particular get better with each new version, so do the networks that they operate on. It wasn't so very long ago that 3G was considered the high-speed standard, but now we are reaching the point where 5G phones are what people are after. With the move to 5G, some of you probably have questions about the effect that it will have on ad serving. There are some definite pros and cons to discuss here, so let’s dive right in.

Much faster than 4G
Just as we saw a jump on speed and network efficiency when we made the leap from 3G to 4G, we are now seeing the same with the move to 5G. More and more devices and applications are becoming connected in what is referred to as the Internet of Things (IoT). Therefore, we actually need these higher speeds to keep everything running smoothly. 5G is designed to handle many more devices and many new applications which will make life easier for users and provide more opportunities for advertisers to run ads on all these new applications.

Great ...
... for video ads
The use of video advertising is very much on the rise and it will benefit even more with 5G mostly because modern devices that run on a 5G network are so well equipped to handle them. Video ads will load quickly and run smoothly, with 5G able to deliver and display ads at a much higher quality with a higher resolution and a higher frame rate. Hi-definition ads are becoming more and more common, which give advertisers the freedom to get really creative with the ad campaigns that they create and serve to the end users.

Powerful phones
In order to keep pace with the higher speeds, manufacturers are creating smartphones that are more powerful than ever before. That is a bit of a blessing and a curse for consumers, though, as that brand new phone that you just splashed a lot of money on will soon become obsolete when the next version comes out within the next year. Advertisers will need to consider the variety of devices and those that can handle the high-quality ad videos.

Privacy concerns
We have all become a little too attached and dependent on our phones, as we now use them for everything from paying bills to online shopping. While this creates a lot of opportunities for ad serving, it also creates an issue in making sure that all the data and interactions are kept safe and secure. More regulations and restrictions are being introduced to tame the unwanted flow of personal data and advertisers need to realize that collecting all possible data is not a good thing. Only collect data that really matters and keep it safe.

Security
While higher connection and network speeds now mean that we can do things online faster than ever before, it also means that viruses and malware can now be spread at a faster rate. That brings us back to the Internet of Things and all those connected devices, all of which can be affected by these viruses. In the rush for more speed and greater efficiency, we also need to make sure that online ads are secure and safe to viewers and people who interact with those ads.

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