Hyper-personalization: The Future Of Marketing

By Author: Arun veettil
Total Articles: 7
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The inclination of consumers towards an online portal for the purchase of products is affecting marketing strategies. According to various research analysis reports, it is evident that consumers expect online platforms to provide exclusive offers to them.

In this era of evolved consumers, businesses require a hyper-personalized marketing strategy to stay ahead of their competitors.

Understanding Hyper-Personalization
Hyper-personalization means creating customized offers for every individual customer. Hyper-personalized offers are designed to match individual customer preferences, expectations, and needs. It is advanced and real-time customization of offerings, content, and customer experiences at an individual level. For instance, in hyper-personalization, separate offers are created for males and females based on relevance. Offers like a 30% discount on a foundation are relevant to a female but it may not entice male customers so different hyper-personalized offers are created for them.


Businesses use big data and artificial intelligence to create hyper-personalized ...
... offers for every customer. Hyper-personalization happens after evaluating consumer purchase patterns and then creating exclusive offers for them.

GreyFOX AI is a marketing automation platform that creates hyper-personalized offers for Shopify Customers on the basis of their purchase patterns. We enable Shopify retailers to leverage our platform and create an exclusive offer for every individual customer.

We also enable customers to create exclusive offers for themselves based on their requirements. The below snapshot represents how customers can themselves create offers using the GreyFOX AI marketing automation platform.

Hyper-Personalization Enabling Businesses Provide Personalized Customer Experiences
Today consumers spend most of their time online. They browse different social media platforms where various competitors are marketing their products. They provide attractive offers to influence customers purchasing decisions. With attractive offers, customers may switch from your platform to the other. Hyper-personalization marketing is highly effective to keep customers glued to your platform.

AI-based Hyper-personalization enables businesses to prevent their customers from switching to a new eCommerce platform. Hyper-personalization makes marketing of products easy and effective. Hyper-personalization is a form of marketing that works on AI-based algorithms. This method uses advanced data modeling to create exclusive offers for different customers and boost platform sales.

Steps to Develop a Hyper-Personalised Framework

“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
– Jeff Bezos, CEO, Amazon

It is evident through Jeff Bezos’ statement that getting into the shoes of your customers is important to sell products. This is where hyper-personalization comes into practice. Hyper-personalization collects user’s data to get into their shoes and evaluate what exactly they would wish to buy and when they are likely to buy it. Some key-milestones to achieve to make hyper-personalization a success.

Step 1: Start by defining the goals to be achieved.
Step2: Segment behavior patterns for individual customer
Step3: Use analytical techniques and machine learning algorithms to meet your targets


The Need For Hyper-Personalization Marketing Strategy

A promotional message gets 8 seconds to capture and hold the attention of the users. In order to get your brand noticed your communication needs to stand out from your competitors.
According to Google, 80% of the people are searching for a product using the phrase “best” before it. Eg: “best” lipsticks, best mobile phones, etc. People are searching for a product online to make more informed decisions.
According to the Accenture reports, 75% of consumers have increased their product purchasing from online portals that are providing them personalized offers.
Planning to boost your Shopify store sales? Contact GreyFOX AI for hyper-personalized marketing requirements. Get in touch with us for more details!

Visit: http://www.greyfox.ai/

Greyfox AI is Email & SMS marketing automation platform enabling online merchants to create hyper personalised gamification of marketing offers using cutting edge AI technology.