Does Display Advertising Get You More Leads?

By Author: Blogger
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Gone are those days where Ads featured in newspaper & journals were given a lot of scope and importance. Big bulletins, display boards too had its way of displaying ads exorbitantly on freeways and highways. With growing digital marketing & vying competition across digital marketing agencies, people are opting for display advertising online to grow their businesses in a much easier and faster way. It has become imperative to advertise online in a cost effective way to reach potential customers globally.

Nowadays, we see display advertising spreading its web all over the internet scavenging for potential leads. Looking at the overall perspective, are you still wondering whether to use banner ads for marketing?

Well, the answer is yes! Banner ads are nothing but the digital version of bill boards, TV advertising. It’s more of conveying your message visually using text, logos, animations, videos, photographs, or through graphics.

The businesses pay to a person who owns the ad space. Ads viewed by the right kind of people will eventually turn into customers. In the online world of display marketing, ...
... ad space is on the website we visit. Display Advertising gives businesses the chance to pay for their ads when the right kind of person is on the right page. One can make a deal directly with the website owners or use networks to match businesses with different websites with ad spaces to sell.

Simple strategies to keep your display ads up and running

1 Show your ads on specific web pages or specific groups of people or both depending on your product.
2 Drive traffic to your website by reaching out to relevant audience across internet.
3 Build engagement with your visitors and customers by remarketing.

Understanding the concept of ad networks
With the urge to drive traffic and reach out to potential customers, it’s important to understand how to find websites that provide advertising space to sell? That’s where display advertising network comes into picture. It acts like a catalyst helping to connect business with advertisements and websites with ad spaces to sell.
Websites like Google & yahoo offer ad spaces to advertise and invariably they become a part of display advertising network. Running ads and choosing ad spaces is on a go all the time. It’s more like trading for an ad space where buyers and bidders are connected the whole time. Each network has its own rules, features and bidding system. It’s more like a game where ad spots are allotted to the matching buyers and sellers with money being the crucial factor.
To sum it up, the display advertising networks collect money from businesses and pay the websites that run the ads and advertising network collect, share data between businesses.

Define the strategy and target potential customers

Before targeting the potential customers, it’s a dire need to know few things before running any ad campaign again blindly:
1 How many times ad is shown and clicked?
2 What’s the cost involved?
3 Where are the Ads showing up?
4 How is your campaign doing so far?
5 How is the retargeting working?

Firstly define your target audience. By using retargeting method, collect the list of people who has visited your website. Reach out to the list by remarketing to get more subscribers to your website.
Make your ads stand out by creating unique ad words that matches the headlines that people search. It’s very much in need to direct people to do something specific to get responses by giving incentives after signing up or subscribing.

Maximize your potential reach globally through display advertising by wisely choosing the individual website or a group and enhance your business to grow online by using relevant ad words & achieve the target through remarketing.

By using the above simple display advertising strategies earn and sell big online. Get the right message to right people & well you’re on your way to get things rolling.