Importance Of Rural Immersion Program In Pgdm Courses

By Author: cbs
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PGDM is a postgraduate management course that trains an individual to develop skills that are required to become a good leader or manager in the future. Along with improving the managerial and leadership skills, it is essential that the students of the PGDM courses remain responsible to society.

Rural Immersion Program serves this purpose. The students pursuing the PGDM course will hold a post that will have authority and accountability to influence society as a whole. Through the Rural Immersion Program, the students will get an idea about the hassles they may face and the methods they can use to overcome the challenges to carry the worldly aim forward. Many PGDM colleges in Kolkata, Indore, Udaipur, Pune, Bangalore and many other cities in India have included Rural Immersion Program in the PGDM courses offered by them. Some of the benefits of this Rural Immersion Program are-

1] Knowledge about Rural Schemes- Rural Immersion Program helps the students to gain knowledge about various programs that have been initiated by the Government of India like Rural Employment Guarantee Scheme, Drinking Water Supply, Food ...
... for Work Program, Deen Dayal Upadhyaya Grameen Kaushalya, etc. These programs focus on different problems of the society like employment, primary necessity, transportation, infrastructure, sanitation, etc. and to anatomize procedure of implementation of these schemes and their effect on the society.

2] Understand the rural market- Rural Immersion Program helps the students to understand the operation of the rural market, supply chain and the problems related to the operation of the supply chain. It also focuses on teaching students about the mindset of the rural people, the involvement of digitalization in the rural area and the lifestyle or culture of the rural people. The understanding of all these things mentioned above will help the students to develop particular product and services which have a social benefit.

3] Identification and solution of Rural Problems- In Rural Immersion Program, the students make a field trip and interact with people of rural areas. This helps the students to know about various problems like opportunity gap of the youth of the rural areas, health issues of the rural people like malnutrition, etc. Knowledge about the problems of rural people helps the students to come up with an innovative solution to all these problems.

In the end, we can conclude that Rural Immersion Programs helps the students to know about the social and economic scenario of the rural areas of India. Different colleges who are providing PGDM courses in Kolkata, Mumbai, Delhi and other cities in India should include this program to sensitize the students about the problems of the rural so that the students can come up with solutions because the ultimate objective of education is to have a better world.