Why You Should Invest More In Mobile App Marketing In 2020?

By Author: Jacklee
Total Articles: 4
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Mobile apps have become a must-have in today’s digitally driven world. With almost every enterprise having a dedicated website, a mobile app to go along with it has become the norm. Mobile apps help businesses grow in numerous ways. They give companies unprecedented access to their customers, allowing them to advertise with ease and efficiency that was unimaginable just a few years ago.

This huge explosion in the mobile app marketing sphere has been due to numerous factors. Mainly, mobile phones have become a staple in households across the world. According to a recent Statista report, there are almost 3.5+ billion smartphone users worldwide. That is almost half the entire population of the earth. Not only do people have access to smartphones, but due to the sharp decrease in the price of the internet around the globe, users are accessing it more than ever before.

A more in-depth look at mobile usage statistics gives us an even better idea of why one should invest in mobile app marketing.

80% of mobile app users used their device to search the internet in 2019.
40% of online transactions were carried ...
... out in mobile phones in 2019.
¾ shoppers use mobile phones to shop online.
72% of the advertising budget went to mobile app advertisements in 2019.
Almost half the users read reviews of all purchases on their smartphones.

Another big reason why you should invest in this robust sector is that the younger generations are increasingly using their mobile phones in every facet of their lives. Whether it be for communication, entertainment or shopping, young people are much more dedicated to their mobile phones. Hence, it makes sense for every company that’s looking towards the future to invest in mobile app marketing to draw in the newer generation of consumers.

Now that we have seen how important mobile app marketing is, let us look at what exactly mobile app marketing is and how we can put it into practice.

What Is Mobile App Marketing?

Mobile app marketing is nothing but a stratagem by which one advertises to users and drives traffic to their mobile application. This can be done in a multitude of ways. The ultimate goal of mobile marketing is to spread awareness, get your brand name out there and draw in more customers.

But how does one go about doing so?

Mobile Marketing Strategies

Well, marketing your mobile app is a process that starts in the development process itself. Do diligent research about the industry, your direct competitors and have a clear idea about how to approach marketing for your mobile application.

Before you even put your app on the market, make sure that it meets the following criteria.

It should be easily discoverable in the app store. This means an easy to remember, catchy name.
It should be easy to download/install. The moment customers find it hard to download your application, you’ve lost them.
The app store description should include extensive information about the app including any key features, recent updates and include screenshots as well.
Plan a big roll out for your launch and spread the word.
Create a landing page for your application that is both attractive and informative.

Once the app hits the market, it is time to really put things in overdrive.

Research your target market - Mobile apps afford you the ability to cater to a very specific crowd. Do a thorough research and figure out your target audience. This can help you narrow down your advertising techniques to focus on your audience better and save unnecessary time and money spent on a segment of the audience who have no interest in your app.
Competitor research - figure out who the top competitors in your domain are and what they do right/wrong when it comes to marketing tactics. This can give you a great idea about the do and don't of the business.
Choose the right keywords - Including the optimal keywords to be included in your title and description can vastly increase its ranking in the app store.
Connect with your customers on a regular basis - Being in constant touch with your customer base builds rapport and brand loyalty.
Create regular content - just keeping in touch with your customers is not enough, you need to keep them engaged with the content. The medium of your engagement does not matter but a good choice would be video content or tutorials which users find helpful.
Be active on social media - this is pretty self-explanatory but in today’s day and age everyone and their grandma is on social media. It is the best place to interact with existing users and attracting new ones in the process.

Although these tactics are very helpful, if you’re serious about mobile app marketing, you should also go that extra step and invest in a partnership with mobile app marketing agencies. With the big boom in the mobile app market, there are tons of mobile app marketing services that one could avail of. Since each one differs from the other in terms of what they offer and how much their services cost, do your research and you are bound to find one that meets your requirements and doesn’t break the bank in the process.

In Conclusion

For an entrepreneur who wants to succeed in the year 2020, there is no better tool to utilize and master than mobile app marketing. If one plays their cards right, they can quickly give themselves a big boost over the competition and set themselves up for future success.