Advantages & Disadvantages Of Advertising

By Author: enterprenuer
Total Articles: 5
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There is no finish line in advertising. A good advertisement is one which sells the product without drawing attention to it. As rightly quoted by Leo Burnett, advertising does not circulate information. It penetrates the public mind with desires and beliefs. Moreover, it is a marketing communication that employs an openly sponsored, non-personal message to sell or promote a product or idea.

To promote advertising, many businesses come forward to sponsor to promote their services & products. Ads that often seek to generate more consumption through services & products are tagged under commercial advertisements. They mainly concentrate on branding, which associates an image of the product, essentials in the minds of the consumer. On the other hand, ads that evoke an immediate sale are known as direct-response advertising.

Nowadays it’s become impossible to market or sell anything without advertising online. Let’s look into the advantages & disadvantages of it in brief.

Advantages of Advertising:

1 Pulling in New Customers:
Attractive ...
... & fashionable advertisements help the brand in getting more new customers and gradually expanding the business.

2 Provides support for Brand building:
Nowadays branding is a must. People choose the advertised brands over the rest. Brand building is a huge factor where advertisers work effectively to make it work.

3 Improves the confidence of existing customers:
Advertisements main agenda will be boosting up existing customers confidence in the brand. If they come across ads of the product they use it will make them feel proud that they have chosen the right product.

4 Keeping per-unit cost low:
With the internet available all over, ads reach out easily everywhere which increases the demand for the product. These benefits the organization as it capitalizes on the economies of scale.

5 Keeping customers educated about the product:
Advertisements main job is to inform the customers about various products existing in the market and also educates them on what they should look for in an apt product.

6 Helps In Launching New Product:
Launching a new product is easy when it is backed by an advertisement.

7 Helps In Reducing Customer Turnover:
Strategic advertisements for new offers and better service help reduce customer turnover.

Disadvantages of Advertising
1 Only For Big Businesses:
Advertising is only for huge businesses & it is very costly that no one can afford it. This makes small businesses out of competition with big businesses that get to rule in the market.

2 Confuses the Buyer:
Way too many advertisements with similar claims often confuse the buyer in what to buy and should he/she buy the product or not.

3 Encourages The Sale Of Inferior Products:
The most effective advertisements even lead to the sale of inferior products which aren’t good for the consumers.

4 It is Sometimes Misleading:
Some advertisements use smart strategies to mislead customers.

5 Increases The Costs:
Advertising is an expense to the business and is added to the cost of the product. This cost is eventually borne by the end consumer.

Bottom line: Connect to the Advertisements that connect you in a real way!

We are surrounded by ads. From TV to our mobile phones, we encounter a lot of various ads everywhere. From world-famous Coca-cola ad that got aired in the 1970s on TV to print ads & Radio Ads, we have seen a constant growth of ads from over a decade with a lot of creativity and innovation. Lately, Digital Advertisements is making its way to the internet world with more digital users growing in numbers; these ads are presented in the form of video, text ads or images. Many big businesses or companies choose outdoor advertising to include hoardings, banners, flags & wraps.