Things To Learn From Your First Mobile App Failure

By Author: Green Apex Technolabs
Total Articles: 6
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If you are reading this article, there’s no doubt about it that building a Mobile App has crossed your mind at least once of late. Or maybe, you have already built one. If it has worked in your favor, well, congratulations! But if it failed, we’d say that there are many lessons for your to learn.
Developing a Mobile Application is difficult but getting it noticed is even more. App Developers and Businesses are always excited to launch their apps. But when such apps are rejected, what do they take away from the App Failure?

In this article, we are going to discuss the mistakes often made in App Development and lessons one must learn from them.

Is your App Idea viable?

It’s very easy to get excited with your App Idea — actually, anybody would — but remember to ask yourself if it is viable. What if it’s quite similar to when someone sets out intending to travel the world without the GPS? Yes, it might be. Hence, having a well thought of plan is absolutely necessary. Let’s have a look at the must-have elements of your App Idea —

Based on market and competitor research

Must ...
... resolve an issue
A fresh approach
An improved solution if there are already many in the market
A Perfect Product? — well, maybe no

The foremost thing to remember as you start building your app is it should not necessarily be perfect. By the way, how do you achieve perfection in Mobile App Development? By having it incorporate as many features and functionalities as possible?

No, first try to know if those features are even required. The more heavy you make it, the less optimized it’d become. Also, it would require more development time and cost. So you see, how much perfection can cost you?

Instead, it is advisable to launch a MVP i.e. Minimum Viable Product. Something that would have only a couple of important features. The idea is to add features with updated versions as users get used to the existing ones.

First impression is last impression?

Yes, that’s true. Now, what do you think makes the first impression on your users?

The design. There are thousands of free themes, patterns and templates available on the internet. The decision to make is which one is the best. Check out the apps that are trending in the domain of your preference. There’s no doubt that they all have simple UIs and designs. That’s what you need to achieve. Simplicity, No unnecessary graphics and hence, high performance.

Know your audience

We know that it’s a cliched thing to say but it’s a fact. Undeniable. And it falls in the initial phase of App Development — planning. Having a target audience in mind would help you decide the desired features. Believe us, the app is more your audience’s than your own. Because your job ends with making it; theirs is to keep it alive.

Have you heard of ASO?

App Store Optimization (ASO) is very similar in concept to SEO. It’s a must to make your app optimized for the App Store. We can discuss the basics of ASO here. Let’s have a look.

catchy keyword in the title of your App
Appealing screenshots and videos for you Mobile App
Keywords in the description
Brand identity design

Lastly, as you check the analytics for audience behavior on a regular basis, you must improve the performance accordingly.
We’d conclude this discussion on the note of focusing more on the selling point of the App. A heavy design or loads of features may not fetch you success. Instead, it could one of the App Failure Reasons. Simplicity is often the key to a profitable app.

If you have enjoyed this article, please drop a comment or two for us to know the same. Meanwhile, here are some exciting tech blogs and case studies to enrich your knowledge.