Should Engineering Colleges Use Social Media?

By Author: Akash Awasthi
Total Articles: 2
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To answer the question above - Yes, certainly! Colleges definitely need an active social media presence. 2020 is here and we all know how rapidly social media is changing our lives. The Internet has become an integral part of our lives. The Decision making process is also changing simultaneously, gone are the days when people used to visit stores and browse for products and services. In today's day & age, Google and Social Media can present you with better & more comprehensive Brand information without even going to the store.

Internet usage in the country has exceeded half a billion people for the first time, pegged at 566 million currently, driven by rural internet growth and usage with urban usage still increasing.
source: Economic Times

Student penetration on social media is extremely high. While searching for admissions in engineering colleges, they look for their social media presence and make admission decisions. Facebook, Instagram and Twitter are the core platforms where colleges can showcase their Academics details, Culture, Placements and engage their potential audience. Colleges in Lucknow ...
... are using social media to drive traffic to their website and create a Brand image on social media resulting in creating a connection with their audience and engaging their existing students towards loyalty.

There are some pointers that colleges must do on Social Media to connect with their students and creating good Brand Image.

1- Push interaction beyond Classroom
2- Colleges can share their milestones
3- Video content can be used to explain things better
4- Featuring Alumni stories and success
5- Providing information beyond Academics

Technology is very powerful, going with the technology and utilizing it effectively can give a boost to your Brand. Check out RRIMTone the best college in Lucknow is leveraging social media to connect with their students.