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Artificial Intelligence For Advertising: Everything You Need To Know

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By Author: sailaja
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What is artificial intelligence (AI):

Artificial intelligence (AI) refers to the simulation of human intelligence in machines that are programmed to think like humans and mimic their actions. The term may also be applied to any machine that exhibits traits associated with a human mind such as learning and problem-solving.

AI-powered computers are capable of reading and understanding text, seeing and recognizing images, going around obstacles physically, hearing and understanding sounds, and sensing their external environment.

Gmail and Google Docs, for example, are now using AI to read what you’re typing, and then understand enough to decide what to type next with Smart Compose. Facebook uses AI to detect the person in your photos and then recommends the person to tag.

Machine learning, computer vision, natural language generation, natural language processing, deep learning, and neural networks are some of the AI technologies you might hear about. There are also dozens of others.

Artificial Intelligence technologies transform industries from finance to retail healthcare.AI tools in these industries are dramatically transforming the way work is done, providing unprecedented opportunities for revenue, and significantly reducing costs. That’s because there are some advantages of AI technologies over traditional software.

Why AI is taking over the advertising industry:

This is why in marketing and advertising, AI is beginning to gain traction.

We have tons of data available from CRM systems, marketing automation tools, ad networks, etc. due to the digital marketing revolution.

Yet we lack the time, resources, or cognitive ability to effectively analyze all of this data, even though it may have information that can dramatically improve our campaigns. As a result, our marketing and advertising performance are suffering, costing brands enormous amounts of time and money.

As a result, entrepreneurs and forward-thinking marketing executives turn to AI for their ability to boost sales, cut costs, and build massive competitive advantage. And as far as advertising AI is concerned, there are already plenty of use cases and tools that anyone can understand, pilot, and scale.

Vendors that offer AI tools for advertising:

Most vendors offer partly or exclusively advertising-focused AI-powered solutions.

Adobe:

Adobe Advertising Cloud is billed on a demand-side platform unifying digital and TV campaign advertising data. As part of the platform, according to the company’s website, Adobe Sensei, the company’s AI product, offers “predictions on how to get the highest conversions at the lowest cost.”

Albert:

As mentioned, Albert is another key player in the AI-powered advertising space. The company’s AI platform analyzes data across your ad accounts and customer databases then use sophisticated machine learning to target, run, and optimize your ad campaign

GumGum:
GumGum’s AI-powered computer vision technology learns from web-wide images and videos, then lets you place ads precisely where users will see them.

IBM
Formerly The Weather Company (acquired by IBM in 2015), IBM Watson Advertising uses IBM Watson’s AI capabilities and (presumably) acquisition data to improve brand advertising performance.

Pathmatics:

Pathmatics uses AI to provide advertising with transparency and perspective. The tool shows you exactly how your ads work across networks and provide you with competitive data on the output of ads from your rivals.

Phrasee:

Phrasee uses AI to tackle the production of ads. One of the main features of the device is that it automatically writes better email subject lines than humans — but that same AI-powered function has now been modified to automatically write Facebook ads and push notifications.

Workstream:

The AI platform of WordStream analyzes your advertising campaigns across Facebook and Google Ads and then helps you change campaigns quickly.

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