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Thinking Of An E-commerce Store? Think Magento!

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By Author: Lisa Brown
Total Articles: 10
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Businesses are moving from the traditional environment and getting over the internet to reach more people. They no longer want to work within the boundaries of a local area. They want to expand and reach out to the world to sell out their products and services. And this want creates a need for the businesses to have an e-commerce store, more commonly known as an online store. And when you think of creating an online store, Magento is a considerable platform to be chosen for the purpose.
What is Magento?
Magento is a web development platform written in PHP.
It is open source and is extensively used for the purpose of creating appalling, attractive, and highly functional e-commerce stores. And though there are a number of options for you to choose from to create your e-commerce store, Magento can be your most obvious choice for the amazing benefits it has to offer you.
Benefits of Using Magento for Your Online Store
There are many features of Magento that help you add a number of functionalities to your store, and it is these features that have made Magento so popular for the online store development purpose.

It is Open Source

This is a major advantage of using Magento. It is an open-source platform which means you don't need to expend any amount to start using it. You can start with it for free. Although the premium services are chargeable and they will give additional benefits, it is totally up to you to opt for them or otherwise. So, unless you want, you don't pay anything for using Magento.

Excellent Content Management

The platform has an in-built page editor which helps you manage content and make your offers on a fly. There are features such as what you see is what you get that you can add to your fly and offers. There is also an easy-to-use content management interface that helps you manipulate the functioning of your store and carts, even without coding knowledge.

Search Engine Optimization Capabilities

Good search engine optimization is necessary to generate traffic on a website and store. And more traffic means more sales. So, to offer you with that benefit, Magento has advanced SEO capabilities. It automatically performs the search engine optimization for you so that you rank on searches on the browsers. Along with the in-built SEO functionalities, it also offers you the facility to perform custom search engine optimization for your products.

Mobile-Friendly Interface

E-Commerce is all about online shopping, and people mostly prefer to access it through their mobile and smartphones. Keeping that in mind, Magento provides the functionalities to create highly responsive stores so that you may be able to provide your products and services on the mobile front as well.

Excellent Security

Safety and Security is a major concern with online stores. There is a huge amount of customer data, transactions are made, and all this needs to be prevented against the risks of fraud, tampering, etc. For this, Magento has customized security features to manage access and ensure that only authorized and real people use it.
These are just some of the benefits that you can achieve with Magento Development Services. There are a lot many in the basket. And they will never end, as it keeps getting better with continuous Magento upgradation. So, if you are thinking online store, it is time that you think Magento.

More About the Author

Lisa Brown, Technical Content Writer, I am a technical content writer, and my writings are mainly focused on Information Technology and its solutions.

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