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5 Marketing Tips For Better E-commerce In 2020
We all saw E-commerce becoming a battleground in 2019 and it won't be slowing down a bit in 2020 either. That is why your main focus should be on improving and adjusting the strategies at the beginning of the year. As one of the best digital marketing company, we have prepared a list of 5 Marketing Tips for Better E-commerce in the year 2020.
Voice Search- You should be focusing on Voice search as it keeps trending up in use due to the increased popularity of voice-operated devices. With more buyers searching for products via voice, it is a vital focus for 2020. The content and SEO should include voice search strategies and Long-tail keywords are also important to connect with the potential customer.
Site Speed- Increase or maximize the site speed, as the Internet and the connection to it become faster, the level of expectation of customers for online transaction speeds becomes higher. The loading speed of the website directly affects both the page ranking and customer satisfaction. Site analysis optimization should be done quarterly to make sure that your site is always running at its best.
Video Content- Video has become one of the top things when it comes to content. As they are versatile and easily digestible with all demographics who are regularly engaged or exposed to video content. Contents like Instructions, FAQs, product information and tips have all become fantastic ways to carry out information and increase the on-Page time.
Google Shopping Ads- Utilize the Google Shopping ad platform which has now become essential to staying competitive in many e-commerce niches. With the majority of Internet users now using Google for searching or browsing the internet, including your company in this platform you will appear in products related to those searches which in turn will provide a direct link to your site. By using this method shoppers would be able to see the product and price right in front, so the people who click are much more likely to convert into a customer.
Personalized Email Marketing- Email marketing is still considered one of the most practical options and its return on investment increases when you add in personalization. This works perfectly well in the noisy cyberspace as it can cut right through like a hot knife through butter. Things like coupons targeted promotions, and product recommendations are all perfect for personalization which will improve your relationship with your customer.
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