Turkey Retailers In Service Station

By Author: Bharat Book Bureau
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Service Station Retailing in Turkey
Based on Datamonitor's market data and insight into the country's leading fuel retailers, this brief provides you with an up-to-date picture of the service station retailing market. In addition to outlining site numbers, fuel sales, competitor shares, c-store, car wash and automatic network data, it also details retailers' fuels, c-store, car wash and card product offerings.( http://www.bharatbook.com/detail.asp?id=134213&rt=Service-Station-Retailing-in-Turkey.html )

Scope
Data and analysis based on an annual programme of research with national service station retailers and delivered in a useable presentation format.
A country synopsis followed by a market examination of fuel demand and value, total service stations and vehicle numbers for 5 years to January 2009.
A review of the competitive landscape including fuel sales by service station brand, motorway and unmanned formats and shop and car wash information.
Insight into the main competitors' propositions for fuels, c-store, food service, cards and car wash as well as ownership and network expansion ...
... plans.
Highlights

Despite a fall in fuel demand, the value of service station fuel sales increased in 2008 due to price hikes. Between 2007 and 2008, the combined total value of diesel and petrol sales increased by 6%. Average fuel sales per service station increased from EUR1.9m in 2007 to EUR2m in 2008.

With four companies selling over 84% of service station fuel in the country, Turkey is quite a concentrated fuel retailing market. Petrol Ofisi is the service station market leader. It has the largest network, with 3,193 branded sites and a fuel volume market share of 29.5%. lowest average throughput per site out of the five top players,

Turkey has a low penetration of service stations with a shop and only BP has shops at all of its sites. As would be expected, Petrol Ofisi has the largest network of service station shops and it has recently started selling mobile phones and other accessories at a number of its service stations.

Reasons to Purchase
Develop new marketing ideas for your service station shop, car wash and card propositions by examining the activities of other players across Europe.
Access a clear overview of the competitive position and operations of key fuel retailers. This is particularly useful for suppliers to the sector.
Assess how the competitive position of the country's service station brands is evolving and identify new emerging players.
To know more and to buy a copy of your report feel free to visit : http://www.bharatbook.com/detail.asp?id=134213&rt=Service-Station-Retailing-in-Turkey.html

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