An Ultimate Guide To Promote Your Business Through Weibo Marketing

By Author: Damon Za
Total Articles: 80
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Embarked on its journey in 2009, Weibo is cited to be one of the most popular social media platforms in China. With 580 million registered users, it is often referred to as the ‘Chinese Twitter’ and bears a resemblance among Twitter and Facebook in different ways. With its gigantic audience, it offers great opportunities for business enterprises from all across the globe to market their products and services in China.

Get Started with Weibo

In order to initiate Weibo marketing in China, first of all, you are required to register your company with the community. For having registration, you should get in touch with a Chinese social media marketing agency certified by Weibo. Once your business account gets verified and approved, a blue ‘V’ sign will be displayed alongside your account, akin to the verified insignia on Twitter. For overseas companies, the verification process takes nearly 10-15 working days and costs a one-time verification fee of US $1,000.

Subsequent to verification of your business ...
... account, you can personalize your Weibo page, matching it to your brand image. Weibo has emerged as a very effective social media and e-commerce platform these days. You can attain the advantage of Weibo Window which is the eCommerce platform of the community and enables to market your products/ services as well as increase your sales conversion ratio.

Promote Your Business through Weibo Marketing

Weibo offers tons of ways for businesses to build their brand image and earn popularity among Chinese consumers. Equipped with a number of great packages, it enables you to add them to your Weibo marketing drive, for instance social search engine promotion, display ads, and KOL marketing. Nonetheless, before you reach to this stage, developing a consistent content strategy is essential.

Creating an appealing content strategy incorporated with media-rich contents such as pictures and videos works wonderful. Make sure that your business message delivers value to its viewers through ideas, humor, aspirations, news, and promotions etc. Develop meaningful articles and blogs using guest bloggers and influencers wherever possible to create engagement. Here are a few content types which you can utilize when marketing on Weibo.

Content backed by influencers (KOL)

KOLs are brilliant options of Weibo marketing to promote your business. The possibility for your business to flourish and gain brand awareness can be enormous integrated with your right marketing strategy and KOL.

Content promotion in festivals

Brands can generate their personalized content, which revolves around the most popular Chinese holidays and festivals like Singles’ Day or Chinese Valentine’s Day. Taking advantage of these kinds of events and providing creative contents for your business, users can considerably boost awareness of your brand among Chinese consumers.

Content offering rewards

Business campaigns involving giveaways as well as rewards have become highly popular on Weibo. It is a very common way to build your follower base and also generate sales, especially when you are new on the Weibo marketing platform. These kinds of campaigns generally consist of users who like to take chances to get an entry in its lucky draw programs. Lucky draw campaigns are promoted by Weibo’s lucky draw official account and it has been proved to be an effective program to convert potential customers to loyal consumers in no time.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.