123ArticleOnline Logo
Welcome to 123ArticleOnline.com!
ALL >> General >> View Article

Organic + Referral Traffic = Online Success For Damage Restoration Businesses

Profile Picture
By Author: Leonard Parker | Damage Restoration Marketing
Total Articles: 42
Comment this article
Facebook ShareTwitter ShareGoogle+ ShareTwitter Share

What Is Organic Traffic?

Organic traffic is how you imagine customers find you: through search engines such as Google, Bing and Yahoo. Sometimes, people will refer to this as real traffic. In other words, this is when a customer uses a search engine to find a damage restoration business when they are having a problem. They will type in certain keywords and if those keywords correspond to the ones that you use on your website, your company will be found on the search engine results page. When they click and enter your website, they are your organic traffic.

What Is Referral Traffic?

Referral traffic is a bit different from organic traffic. Instead of customers directly finding you through a search engine and typing in keywords, they will enter your restoration business website through a link on another webpage they were visiting. In other words, customers find your company through emails, social media and blogs from other sources. For example, a customer could be reading about water damage solutions on HomeAdvisor or Angie’s List and they refer to your company for professional help. With a backlink from ...
... third party sites, a customer can find you.

The Importance of Organic and Referral Traffic

A common question that we get asked is, what is more important for my damage restoration business, organic or referral traffic? The answer is, you want to concentrate on both organic and referral traffic if you want to grow your business. They both target different customers and can be equally successful for increasing your revenue.

Let’s start with organic traffic. This is often the first type of traffic that companies look to increase. This can be done through search engine optimization or SEO throughout your webpages, social media and blogs. It is free and easy to include keywords in content to increase traffic and sales when you know what you are doing. Simply, the more you include popular keywords, the more targeted and successful your marketing is. You can successfully target those that are intent on finding a damage restoration company. You are their solution. With practice, you can climb the ranks on Google and get to the top of the list.

Referral traffic is also good for driving customers to your website. They may not be directly searching for damage restoration services. But, if they are on a website that they trust, they may check you out if there is a link. So, you are gaining traffic that you would not normally target and may not expect. Another good thing is that when reputable and big websites create links to your damage restoration business, Google sees you in a positive light. They think that you are trustworthy and create good, relevant content for users. This can boost your rankings and allow you to climb the list on search engine results. You instantly become more credible in the eyes of Google. In turn, you reach more customers through the search engine.

A combination of organic and referral traffic is going to increase the number of customers using your damage restoration services. But it can be difficult to know where to begin when you are thinking about marketing. It is always essential to have a strategy in place for success. This can be time-consuming to do on your own, especially if you do not know a lot of marketing techniques to use online. This is where Destiny Marketing Solutions can help. With our expertise and experience, we can create a marketing plan to drive organic and referral traffic to your website. You can contact us today to find out more.

More About the Author

FORGET RANKINGS. WE HELP DRIVE REVENUE TO YOUR BUSINESS THROUGH EFFECTIVE ONLINE MARKETING STRATEGY.

Total Views: 178Word Count: 592See All articles From Author

Add Comment

General Articles

1. Hr Management: How To Handle Termination Of Employment
Author: Rosalina Wolf

2. Dme Billing And Home Health Billing: Integrated Medical Billing Services For Better Care
Author: Charlie Robinson

3. High Employability Through 64 Kala Concept
Author: Chaitanya Kumari

4. Softlink Global Ceo Amit Maheshwari Honoured With Best Entrepreneur Award At Maharashtra Corporate & Education Excellence Awards 2025
Author: Softlink Global

5. Why Businesses Are Switching To Open Source Alternatives To Crystal Reports
Author: Vhelical

6. Why Eastern Europe Is The Smartest Bet For B2b Travel In 2025
Author: seopass

7. Sap Erp Software In Udaipur – The Digital Core Of Scalable Business Success
Author: Akansha

8. Gws Tele Services: Powering India's Digital Future
Author: GWS Tele Services

9. The Future Of Clinic Management Software: What To Expect In 2026
Author: sheetal

10. 11 Hills Park In Dubai By Townx
Author: TownX

11. What Happens If You Don’t Replace A Missing Tooth?
Author: Dr indveer reddy

12. Why You Need A Tracker For Your Car: Benefits, Features & Buying Guide
Author: What Is a Tracker for Car?

13. Create A Marketplace Like Amazon
Author: davidbeckam

14. Autonomous Vehicles Market Insights And trends
Author: Rutuja kadam

15. Key Trends In The Automotive Parts sector
Author: Rutuja kadam

Login To Account
Login Email:
Password:
Forgot Password?
New User?
Sign Up Newsletter
Email Address: