What Is Retail

By Author: bpointer
Total Articles: 21
Comment this article

Before we take a deep dive first lets us understand "What is Retail".
"Retail is the sale of goods and services to the end-users to make the profit."
Retail can take place in-store & online as well. In another way we can say that retail is the final stage of the distribution where less quantities of good (& services) are sold directly to end-users for their own use. The term less quantity & directly to end-user makes the difference between retail & wholesale.
In Retail, one more is a very important & that is "Retailer" which starts the process of retail, so "What is Retailer" a retailer can be a person or business from which end users can buy the products. They are not the manufacture of the product however retailer buy the products from wholesaler, manufacturer & distributor & start selling to end-users. Retailers always sell the products in small quantities.
In Retail, there are 4 main participants
Manufacturer: Who manufacture the products
Wholesale: Who buys the order in bulk
Retailer: Who sell the products in small quantity
End-Users: Who buys from retail shops for personal use.