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Amp Up Your Magento Store By Converting Pages To Amp

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By Author: Shailesh Gajjar
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It is true that Google AMP is more popular among news publishers to get their stories in the Top Stories carousel on mobile searches, however if you own an e-commerce store, you shouldn’t ignore the merits of AMP or Accelerated Mobile Pages.

What is AMP?

In simpler terms, it is diet-HTML. It is a stripped-down form of HTML that is light in weight and easy to load, especially on mobile devices. So, when you use AMP on your Magento store, you only use certain elements of HTML which are absolutely essential.
The AMP is an open-source framework by Google and so it becomes all the more important to implement it and get a solid search-engine ranking.

Understanding the Workings of AMP

On the user-side, AMP URLs can be identified by a lightning grey bolt in Google search results. On the server side, you need to create a lighter, fast-loading version of coding languages to configure AMP in your Magento store. AMP consists of AMP HTML, AMP JS library, and AMP Cache. Created with the necessary coding, AMP makes website loading faster for users.

Is AMP useful for E-commerce Stores?

When it comes to online shopping experience and e-commerce stores, you cannot ignore the speed of the website. A customer’s shopping experience is very critical for generating sales online. And, slow loading web pages can cause the customer to abandon your store quickly. According to the results of the #MobileMadness campaign by Google, 46% of the respondents hated waiting for slow pages to load. The need for faster-loading websites has necessitated the demand for the innovation of AMP. There are many other benefits to using AMP:

>>Ensure a higher conversion rate and witness a growth in sales numbers.

>>AMP offers a user-friendly experience, especially for mobile users.

>>You can control the layout of AMP and personalize the page to suit your customers.

Do all the Pages in your Magento Store require AMP?

The short answer is NO. You do need to create an AMP version of each and every page of your Magento store. As a store owner, your goal should be to increase sales and you must only focus on pages that help in showing off your products. So, the following three types of pages demand the most attention:

>>Home Page – The home page is the gateway to your store. It includes best-selling products, on-sale products, new offers and promotions, etc. Loading your home page faster is the key to attracting more customers.

>>Category Pages – When a customer wants to search for specific products, the category page becomes crucial. If the page loads quicker and makes the search simpler, your store will definitely benefit from it.

>>Product Pages - When it comes to making an actual purchase, customers will want to know more about the product. They should be able to read the descriptions and learn what other customers are thinking about the product.

Magento 2 Google AMP Extension: The Need of the Hour

Now that we know AMP is an essential element for improving user-experience and search engine rankings on Google, there is no point in denying your store the benefits of Accelerated Mobile Pages. So why are store owners shying away from Google AMP? The reason is simple: the difficult implementation process. Many argue that even after undergoing the time-consuming process, higher search engine rankings and improved sales are not guaranteed. It doesn’t simply offer a higher ROI.

Using a Magento extension is one effective way to solve the problem. By installing a Magento Google AMP extension, you can create AMP versions of pages automatically. It will save time and automate the entire process.

Choose a well-coded, comprehensive extension that offers a responsive menu and sort by feature options. If the module is integrated with Google Tag Manager and Google Analytics, you can track the performance of pages and make changes as and when necessary.

Want to use Google AMP for your e-commerce store? Use the Magento 2 Google AMP extension to create AMP versions of pages automatically. Get in touch today to find the best Magento extensions and take your e-commerce business to the next level.

More About the Author

I am a specialist in Magento extension development. I have helped several store-owners in achieving their business goals with custom Magento extensions and plugins. Connect with me to know more about incredible Magento modules that will take your business to the pinnacle of success.

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