Top 6 Characteristics Of A User-friendly Website

By Author: Shane Emerson
Total Articles: 36
Comment this article

Mobile Responsiveness

A user-friendly website can be accessed and viewed from a range of mobile devices that include tablets and smartphones. Optimal viewing experience irrespective of screen size is an important characteristic of website usability.

Overall, if you want to Build an ecommerce store, ensure that it has a responsive design. Mobile compatibility is a critical part of website usability, which cannot be ignored.

A consistent user experience no matter what device is being used points towards mobile responsiveness.

Free from Broken Links

Presence of broken links can negatively affect your site's usability. As we all know, broken links are links that simply don't work for various reasons. The web server returns an error message upon clicking these links.

Having broken links on your online ecommerce store can ...
... lead to bad user experience as it can frustrate your visitors to no end. SEO tools like Google Analytics and Xeru can certainly help you to identify broken links.

Built-in B2B ecommerce feature

As far as the usability of B2B website is concerned, it is important that the site has all the features that make B2B shopping effortless. From the ability to order the same products to purchasing products in bulk, B2B customers shouldn't face any issue in their shopping experience.

B2B ecommerce software is good for large businesses, provided it is loaded with useful features that are required in a B2B environment.

Fast Load Times

Page load time is a critical aspect of overall user experience. Website loading speed is important as far as usability is concerned. Slow loading pages can annoy the visitors, forcing them to leave the site.

Ideally speaking, the page loading time should be 2 seconds. This will ensure more visits to your website. On the other hand, a 1-second delay in page load time can lead to an increase in bounce rate. So ensure that your website has a fast load time.

Clear and Usable Design

From having a clutter-free navigation process to the ability to guide visitors through your site, your website should be as user-friendly as possible. When visitors access your site, they should be easily able to find what they are looking for.
If your visitors get confused while browsing through your site, it can have a negative impact on usability. To avoid such a situation, ensure that your website has no distractions, comes with good interlinking and has an advanced search feature.

Simplicity in website design will ensure a good shopping experience, leaving customers satisfied and happy. Structure the content of your website in a way makes your visitors easy to browse.
The website should focus on what really matters to visitors. Keeping the website design simple and visually appealing can go a long way in improving user experience.

Trustworthy

It is important to inspire trust in consumers that are visiting your site. Good website content alone is not enough to boost the credibility of your business.

Experts are of the firm opinion that a well-written 'About Us' page will have a positive impact on credibility and moreover boost search engine rankings and usability.

Shane is an American writer for various digital news publications. After being in the ecommerce industry for more than 15 years, Shane has a good understanding of what it takes to make an ecommerce business successful. His articles give insights on the latest trends in the B2C and B2B ecommerce industry. His ecommerce coverage is robust and provides everything from best ecommerce platform to improving your website site. He also likes to cover newsworthy events related to business management software, customer relationship management (CRM) and Quoting software.