Ways To Advertise On Weibo For Boosting Your Business

By Author: Damon Za
Total Articles: 113
Comment this article

Sina Weibo, termed as Weibo is one of the largest social media platforms in China. The meaning of Weibo is micro-blogging. Advertising in Weibo holds huge potential for foreign companies that have utilized it properly. Let us discuss some statistics – Weibo has over 850 million years, 245 million active users every month, 49.9% female and 50.1% male users, 82% of Weibo users shop on the internet, and over 73% use the mobile app for accessing Weibo. With these stats, you can imagine how this platform is effective for advertising your brand. When you include the Weibo advertising component to your Chinese social media marketing strategy, it helps in building genuine followers, promoting your business, and engaging directly with an active, large community of potential users in the most targeted way. Finally, the objective is to convert the leads into sales. Here is a guide to advertise on Weibo that help in boosting your business.

Models of Weibo advertising

Fan Tunnel

The best method for reaching new customers ...
... and followers in huge numbers is Fan Tunneling. With this advertising strategy, you can able to promote wither your account or a single post. It is quite similar to Fan Headline that appears on the top of the news feed on the customer’s account. This procedure is great for new businesses when they do not have followers and focus on the entire Weibo community.

Fan Headlines

This option helps to target existing followers and their connections that help in attracting other followers in huge numbers. Your account or post gets highlighted at the top of the news feed of your followers and their connections. Fan Headlines help to re-share content and improves your visibility among your followers. There is an option for Fan Headline for Posts where the pricing differs according to your follower base, the more followers you are having, the more costly it becomes. Fan Headline for Other’s Posts is quite similar to the last one expects it places another user’s post near or at the top of their follower’s feeds. This option helps in promoting an influencer’s post that is related to your company.

Search engine promotion

Weibo platform has an inbuilt search option that enables posts, fan pages and browsing accounts. Weibo marketing provides a constructive way for boosting visibility to consumers while making targeted keyword searches. It serves as the best platform to increase quality traffic on your account and account visibility. When it is about Weibo advertising rates, the costing varies on the competitiveness and the popularity of the keywords you are using for promotions. So, when users will be hitting the search option, your account will be displayed on the top of the search results page. The biggest advantage is when the search results showing trending news and hit topics, your account will also be visible alongside them. This in turn will help increasing your account’s reputation and visibility. You can also use display advertisements to increase advertising as when the users will be clicking on the ad, they will be directed to an advertising site.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat, and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in China. To know more, visit https://adstochina.westwin.com/who_we_are/index.shtml.