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Cinema Advertising: A Dynamic Medium

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By Author: Vaishal Dalal
Total Articles: 3
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Cinema Advertising is a powerful and Engaging Medium for all sorts of Brands - The significant impact that it is able to create on the audience by the quality of display and sound is unequalled by any other medium.

Advertising in Cinema Theatres is becoming the Highly Adapting because it has the Maximum Impact on a Campaign - The unique experience that cinema advertising gives to the audience increases the impact in a way no other medium can. Because of this more and more brands prefer this medium for their ad campaigns.

It Targets all Sorts of Audience from Rural to Urban - Targeting is extremely important for effective advertising and the level of geographical as well as demographic targeting that cinema advertising can provide is better than most other mediums. With the presence of cinema theatres in even the smallest of the towns and villages, a brand can go as specific in targeting as they wish to. Besides this, different theatre cater to different types of audience these may be the rural, urban, upscale, middle class etc. thus brands can target any and every type of audience through this medium.

Cinema Delivers to Captive Audience- The audience in cinema halls is relaxed and stationery which allows them to actually view the ads completely. Moreover, these ads cannot be skipped or ignored like television and newspaper ads ensuring a better impact.

The Big Screen Advertising gives Undivided Attention to your Ad - The large size of screen along with the quality of the display doesn’t let the viewers’ attention waver even for a moment.

Cinema is Good for Location - Based branding campaigns- since most people prefer to watch movies in the nearest cinema halls, advertising through this medium gives you an additional advantage of location specific targeting.

Cinema Advertising is Beneficial to both Local Advertisers and National Advertisers - With the presence of national as well as local cinema chains, this medium can be used by both local as well as national advertisers.

Cinema Audience are more likely to be Emotionally Engaged and exposed to the ad than any other form of Advertising - The massive movie screen, high definition graphics and the surround sound systems present in the cinema halls this medium can communicate to the audience in a lot more engaging manner. The engagement of both visual and auditory senses can create a more emotional impact on the viewer
Cinema Advertising has the capability of Building Brand Awareness - The repetition of ad in cinema theatres gets registered in audience’s mind making a recall value of a brand higher than usual.

More About the Author

Vaishal Dalal, co-founder of Excellent Publicity, spends much of his time creating simple but valuable content which helps eCommerce entrepreneurs to grow their online business. Visit at: https://www.excellentpublicity.com

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